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{{about|the American pay television channel|HBO in other countries|HBO (international)|other uses|HBO (disambiguation)}}
 
{{Infobox television channel
 
| name              = HBO
 
| logofile          = HBO_logo.png
 
| logosize          =
 
| logoalt          =
 
| logocaption      =
 
| logo2            =
 
| launch            = {{Start date and age|1972|11|8}}
 
| closed date      =
 
| owner            = Home Box Office, Inc. ([[Time Warner]])
 
| picture format    = [[1080i]] ([[High-definition television|HDTV]])<ref name="hbohd">{{cite web|title=HBO: About: Frequently Asked Questions: HBO HD|url=http://www.hbo.com/about/faqs/products/hbo-hd.html|publisher=HBO |accessdate=April 3, 2016}}</ref><br>{{small|(downgraded to [[Letterboxing (filming)|letterboxed]] [[480i]] for [[Standard-definition television|SDTV]] feed)}}
 
| slogan            = It's HBO.<br>It’s What Connects Us.
 
| country          = United States
 
| language          = English<br>Spanish {{small|(HBO Latino only and via [[Second audio program|SAP]] audio track on primary HBO channel and all other multiplex channels; some films may be distributed in their native language and [[Subtitle (captioning)|subtitled]] into English)}}
 
| broadcast area    = Nationwide
 
| headquarters      = [[New York, NY]], United States
 
| former names      = The Green Channel<br>{{small|(proposed name)}}
 
| replaced names    =
 
| replaced by names =
 
| sister names      = {{Plainlist|
 
* [[WPCH-TV]]
 
* [[TNT (TV channel)|TNT]]
 
* [[CNN]]
 
* [[Cartoon Network]]
 
* [[Adult Swim]]
 
* [[Boomerang (TV channel)|Boomerang]]
 
* [[HLN (TV channel)|HLN]]
 
* [[Turner Classic Movies|TCM]]
 
* [[truTV]]
 
* [[TBS (U.S. TV channel)|TBS]]
 
* [[The CW]]
 
* [[Cinemax]]
 
}}
 
| timeshift names  = HBO East, HBO West,<br>HBO2 East, HBO2 West,<br>HBO Comedy East,<br>HBO Comedy West,<br>HBO Family East,<br>HBO Family West,<br>HBO Latino East,<br>HBO Latino West,<br>HBO Signature East,<br>HBO Signature West,<br>HBO Zone East,<br>HBO Zone West
 
| web              = {{URL|hbo.com}}
 
| sat serv 1        = [[DirecTV]]
 
| sat chan 1        = '''HBO:'''<br>East: 501 (HD/SD)<br>West: 504 (HD/SD)<br>'''HBO2:'''<br>East: 502 (HD/SD)<br>West: 505 (HD/SD)<br>'''HBO Signature:''' 503 (HD/SD)<br>'''HBO Comedy:''' 506 (HD)<br>'''HBO Family:'''<br>East: 507 (HD/SD)<br>West: 508 (SD)<br>'''HBO Zone:''' 509 (HD)<br>'''HBO Latino:''' 511 (HD)<br>'''HBO [[Video on demand|On Demand]]:''' 1501
 
| cable serv 1      = Available on all U.S. cable systems
 
| cable chan 1      = Consult your local cable provider or program listings source for channel availability
 
| iptv serv 1      = [[AT&T U-verse]]
 
| iptv chan 1      = 1802–1815 (HD)<br>802–815 (SD)
 
| sat serv 2        = [[Dish Network]]
 
| sat chan 2        = '''HBO:'''<br>East: 300 (HD/SD)<br>West: 303 (HD/SD)<br>'''HBO2:'''<br>East: 301 (HD/SD)<br>West: 304 (SD)<br>'''HBO Signature:'''<br>302 (HD/SD)<br>'''HBO Family:''' 305 (HD/SD)<br>'''HBO Comedy:''' 307 (HD/SD)<br>'''HBO Zone:''' 308 (HD only)<br>'''HBO Latino:'''<br>309 (HD/SD)
 
| cable serv 2      = [[Verizon FiOS]]
 
| cable chan 2      = 899–913 (HD)<br>400–413 (SD)
 
| iptv serv 2      = [[CenturyLink|CenturyLink Prism]]
 
| iptv chan 2      = 1802–1815 (HD)<br>802–815 (SD)
 
| iptv serv 3      = [[TalkTalk TV]] (UK)
 
| iptv chan 3      = On Demand – Buy & Keep
 
| iptv serv 4      = [[Zazeen]] (Canada)
 
| iptv chan 4      = 172–173 (HD/SD)
 
| online serv 1    = [[HBO Go]]
 
| online chan 1    = {{URL|http://play.hbogo.com}}<br>{{small|(U.S. cable Internet subscribers only; requires login from pay television provider to access content)}}
 
| online serv 2    = [[HBO Now]]
 
| online chan 2    = {{URL|http://www.hbonow.com|www.hbonow.com}}<br>{{small|(requires subscription to access content)}}
 
| online serv 3  = [[PlayStation Vue]]
 
| online chan 3  = [[IPTV|Internet Protocol television]]
 
| online serv 4  = [[Sling TV]]
 
| online chan 4  = [[IPTV|Internet Protocol television]]
 
| online serv 5  = [[DirecTV Now]]
 
| online chan 5  = [[IPTV|Internet Protocol television]]
 
| online serv 6  = [[Amazon Video]]
 
| online chan 6  = [https://www.amazon.com/Instant-Video/b?benefitId=hbo&node=2858778011 www.amazon.com]<br>{{small|(requires subscription to access content)}}
 
}}
 
{{Infobox company
 
| name            = Home Box Office Inc.
 
| logo            = HBO logo.svg
 
| type            =  [[Division (business)|Division]]<ref>http://revenuesandprofits.com/how-time-warner-makes-money/</ref>
 
| genre            =
 
| traded_as        =
 
| foundation      = {{Start date|1972|11|8}}
 
| location_city    = New York City
 
| location_country = United States
 
| area_served      = Worldwide
 
| key_people      = [[Richard Plepler]] {{small|(CEO)}}<br>John K. Billock<br>{{small|(President of HBO U.S. Group)}}<br>Sue Naegle<br>{{small|(President of Entertainment)}}
 
| industry        = [[Entertainment]]
 
| products        = [[Pay television]], [[Television program#Production|television production]]
 
| services        =
 
| revenue          =
 
| operating_income =
 
| net_income      =
 
| assets          =
 
| owner            =
 
| num_employees    =
 
| parent          = [[Time Warner]]
 
| divisions        = {{ubl|HBO|[[Cinemax]]|[[RED by HBO]]|[[HBO Latin America Group]]}}
 
| subsid          = HBO Original Productions<br>[[HBO Films]]
 
| homepage        = {{URL|homeboxoffice.com}}
 
| intl            =
 
}}
 
'''Home Box Office''' ('''HBO''') is an American [[Pay television|premium]] [[cable television|cable]] and [[satellite television]] [[television network|network]] that is owned by [[Time Warner]] through its respective flagship company '''Home Box Office, Inc.''' Programming featured on the network consists primarily of theatrically released [[feature film|motion pictures]] and original [[television program|television series]], along with [[television film|made-for-cable movies]] and [[documentary film|documentaries]], [[Boxing|boxing matches]], and occasional [[stand-up comedy]] and concert [[television special|specials]].
 
  
HBO is the oldest and longest continuously operating pay television service (basic or premium) in the United States, having been in operation since November 8, 1972.{{Citation needed|date=February 2017}} In 2014, HBO had an adjusted operating income of US$1.79 billion, compared to the US$1.68 billion it accrued in 2013.<ref>{{cite web|title=Time Warner Posts Record Full-Year Adjusted Profit for HBO, Raises Dividend|url=http://www.hollywoodreporter.com/news/time-warner-reports-full-year-772467|author=Georg Szalai|periodical=[[The Hollywood Reporter]]|date=February 11, 2015}}</ref>  HBO has 49 million subscribers in the United States and 130 million worldwide as of 2016.<ref>{{cite web |url=https://www.statista.com/statistics/329288/number-of-hbo-domestic-subscribers/ |title=Number of HBO subscribers in the United States from 2009 to 2016 (in millions) |work=Statista  }}</ref><ref name="nyt">{{cite news |url=https://www.nytimes.com/2016/02/11/business/media/hbo-now-has-800000-paid-streaming-subscribers-time-warner-says.html |title=HBO Now Has 800,000 Paid Streaming Subscribers, Time Warner Says |author= Emily Steel |date=February 10, 2016|work=The New York Times }}</ref> The network provides seven 24-hour multiplex channels, including HBO Comedy, HBO Latino, HBO Signature, and HBO Family.  It launched the streaming service [[HBO Now]] in April 2015 and has over 2 million subscribers in the United States as of February 2017.<ref name="tech crunch">{{cite web |url=https://techcrunch.com/2017/02/08/hbo-nows-streaming-service-surpasses-2-million-subscribers/ |title=HBO NOWHBO Now Has 800,000 Paid Streaming's streaming service surpasses 2 million subscribers |date= February 8, 2017 |first= Sarah |last= Perez |work=Tech Crunch}}</ref>
 
 
==Overview==
 
As of July 2015, HBO's programming is available to approximately 36,493,000 households with at least one television set (31.3% of all cable, satellite and telco customers) in the United States (36,013,000 subscribers or 30.9% of all households with pay television service receive at least HBO's primary channel),<ref name="Cable Subs">{{cite web|title=List of how many homes each cable network is in as of July 2015|url=http://tvbythenumbers.zap2it.com/2015/07/21/list-of-how-many-homes-each-cable-network-is-in-as-of-july-2015/434373/|author=Robert Seidman|publisher=[[TV by the Numbers]] |date=July 21, 2015|accessdate=July 27, 2015}}</ref> making it the second largest premium channel in the United States ([[Encore (TV network)|Encore]], owned by [[Starz Inc.]], reaches 40.54 million pay television households {{as of|2015|7|lc=on}}<ref name="Cable Subs"/><ref>{{cite web|title=2015 Company Overview|url=http://starz.mediaroom.com/index.php?s=18|publisher=[[Starz Inc.]]|date=December 31, 2014|accessdate=March 23, 2015}}</ref>). In addition to its U.S. subscriber base, HBO distributes content in at least 151 countries,<ref name=timewarner>{{cite web|title=HBO: Home Box Office|url=http://www.timewarner.com/our-content/home-box-office/|publisher=[[Time Warner]]|date=September 24, 2012|accessdate=October 5, 2012}}</ref> with approximately 130 million subscribers worldwide.<ref name="nyt"/>
 
 
HBO subscribers generally pay for an extra tier of service that includes other cable- and satellite-exclusive channels even before paying for the channel itself (though HBO often prices all of its channels together in a single package). However, a law imposed by the [[Federal Communications Commission]] (FCC) requires that cable providers allow subscribers to get just "limited" basic cable (a base programming tier that includes local, and in some areas, out-of-market [[terrestrial television|broadcast stations]] and [[public, educational, and government access]] channels) and premium services such as HBO, without subscribing to expanded service ([[Comcast]] is the only major provider to have purposefully offered the network in such a manner utilizing this law, as it offered a [[Product bundling|bundled]] cable/Internet package that included limited basic service and HBO from October 2013 to July 2014, or January of the latter year in some markets).<ref>{{cite web|title=FCC Consumer Facts|url=http://www.fcc.gov/cgb/consumerfacts/cablechannels.html|publisher=[[Federal Communications Commission]]|accessdate=October 5, 2012}}</ref><ref>{{cite web|title=Cable Subscribers Need Not Order Expanded Packages to Get Premium Channels|url=http://www.highbeam.com/doc/1G1-94845278.html|agency=[[Knight Ridder/Tribune Business News]]|via=HighBeam Research|date=December 1, 2002|accessdate=February 23, 2011}} {{subscription required|date=March 2015}}</ref><ref>{{cite news|title=Comcast Offers HBO Without Other Cable Channels in Bundle Aimed at Cord-Cutters and Cord-Nevers|url=http://variety.com/2013/biz/news/comcast-becomes-first-pay-tv-distributor-to-offer-hbo-without-basic-cable-1200761863/|author=Todd Spangler|work=[[Variety (magazine)|Variety]]|publisher=[[Penske Media Corporation]]|date=October 25, 2013|accessdate=July 12, 2014}}</ref> Cable providers can require the use of a converter box – usually digital – in order to receive HBO.
 
 
HBO also provides its content through digital media; the channel maintains [[HBO Go]], a [[video on demand]] streaming service available as a website and slate of [[mobile app]]s exclusively to existing subscribers of the linear channel suite and a separate, but similar standalone service, [[HBO Now]], which launched in April 2015 as a subscription streaming platform that does not require a subscription to the HBO television service.<ref>{{cite web|title=Why Doesn't HBO Allow Non-Cable Subscribers To Subscribe To HBO Go à la Hulu?|url=http://www.forbes.com/sites/quora/2012/09/05/why-doesnt-hbo-allow-non-cable-subscribers-to-subscribe-to-hbo-go-a-la-hulu/|author=Jonathan Sherman-Presser|publisher=[[Forbes]] |date=September 5, 2012}}</ref><ref name="gigaom-hbonow">{{cite web|title=HBO officially announces April launch of HBO Now at Apple event|url=https://gigaom.com/2015/03/09/hbo-officially-announces-launch-of-hbo-now-at-apple-event/|author=Janko Roettgers|publisher=[[Gigaom]]|date=March 9, 2015}}</ref>
 
 
Many HBO programs have been [[Broadcast syndication|syndicated]] to other networks and broadcast [[television station]]s (usually after some editing for running time and/or content that indecency regulations enforced by jurisdictional telecommunications agencies or self-imposed by network [[Standards and Practices]] departments may prohibit from airing on broadcast and cable networks), and a number of HBO-produced series and films have been released on [[DVD]]. Since HBO's more successful series (most notably shows such as ''[[Sex and the City]]'', ''[[The Sopranos]]'', ''[[The Wire]]'', ''[[Entourage (U.S. TV series)|Entourage]]'', ''[[Six Feet Under (TV series)|Six Feet Under]]'', ''[[Boardwalk Empire]]'', ''[[Game of Thrones]]'' and ''[[True Blood]]'') air on over-the-air broadcasters in other countries (such as in Canada, Australia and much of Europe – including the United Kingdom), HBO's programming has the potential of being exposed to a higher percentage of the population of those countries compared to the United States.
 
 
Because of the cost of HBO (which is the most expensive of the U.S. premium services, costing a monthly fee {{as of|2015|lc=y}} between $15 and $20 depending on the provider), many Americans only view HBO programs through DVDs or in basic cable or broadcast syndication – months or even years after these programs have first aired on the network – and with editing for both content and to allow advertising, although several series have filmed alternate "clean" scenes intended for syndication runs.<ref>{{cite web|title=Cable show producers shoot tamer versions. (Home Box Office Inc., among other cable companies, sanitizes original versions of films produced for commercial television consumption)|url=http://www.highbeam.com/doc/1G1-11113228.html|periodical=[[Multichannel News]]|publisher=[[Fairchild Publications]]|via=HighBeam Research|date=July 29, 1991}} {{subscription required|date=March 2015}}</ref>
 
 
==History==
 
 
===Development and launch===
 
In 1965, [[Charles Dolan]] – who had already done pioneering work in the commercial use of [[cable]]s and had developed Teleguide, a [[closed-circuit television|closed-circuit]] [[tourist information]] television system distributed to hotels in the [[New York metropolitan area]] – won a franchise to build a [[cable television]] system in the [[Lower Manhattan]] section of New York City.<ref name="Sterling Cable">{{cite web|title=1970s: Coming of Age – Sterling Manhattan Cable|url=http://m.history.timewarnercable.com/the-twc-story/era-1970s/Story.aspx?story=44|publisher=[[Time Warner Cable]]|date=February 18, 2013}}</ref> The new system, which Dolan named "Sterling Information Services" (later to be known as Sterling Manhattan Cable, and eventually becoming the then [[Time Warner Cable]] which merged into [[Charter Communications]] in 2016), became the first urban underground cable television system in the United States.
 
 
Rather than stringing cable on telephone poles or using [[microwave]] antennas to receive the signals, Sterling laid cable beneath the streets of [[Manhattan]], because the tall buildings in the city blocked television signals and because the New York City Council had required that all electrical and telecommunication wiring be laid underground to limit service disruptions during bad weather, an ordinance that was passed after a [[blizzard]] in 1888 damaged telephone and [[telegraph]] lines in the area.<ref name="Green Channel">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: The Green Channel|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-the-green-channel/|author=Bill Mesce|publisher=Sound on Sight|date=August 11, 2013|accessdate=February 1, 2014}}</ref> In that same year, [[Time Life|Time-Life, Inc.]] purchased a 20% stake in Dolan's company.<ref>{{cite web|title=Charles Dolan profile page|url=http://www.forbes.com/profile/charles-dolan|publisher=[[Forbes]]|accessdate=October 24, 2011}}</ref><ref>{{cite web|title=Cablevision: Charles Dolan|url=http://www.cablevision.com/about/leadership/charles_dolan.jsp|publisher=[[Cablevision]]|date=October 24, 2011}}</ref>
 
 
Sterling Manhattan consistently lost money during its first six years of operation, because of the expense of running cable underground and into buildings throughout Manhattan (as much as $300,000 per mile) and a limited subscriber base, 400 of them by 1971. In the summer of 1971, while on a family vacation in France, Charles Dolan began to think of ideas to make Sterling Manhattan profitable. He came up with the concept for a cable-originated television service, called "'''The Green Channel'''". Dolan later presented his idea to Time-Life management; though [[communications satellite|satellite]] distribution seemed only a distant possibility at the time, he persuaded Time-Life to back him on the project.<ref name="Green Channel"/>
 
 
To gauge whether consumers would be interested in subscribing to a pay television service, Time-Life sent out a [[Direct mail|direct-mail]] research brochure to residents in six U.S. cities. An overwhelming majority of those surveyed (approximately 99%) opposed the idea; 4% of those polled in a second survey, conducted by an independent consultant, said they were "almost certain" to subscribe to such a service. Time-Life later conducted a test in [[Allentown, Pennsylvania]], in which salesmen presented the concept of a pay cable channel to residents by offering free service for the first month and a refundable installation fee; half of residents surveyed in the test expressed interest in purchasing the conceptual service.<ref name="Green Channel"/> In a meeting of Dolan and some Time-Life executives who were working on the project, various other names were discussed for the new service. They ultimately settled on calling it "'''<u>H</u>ome <u>B</u>ox <u>O</u>ffice'''", although the name was originally intended as a [[working title]] in order to meet deadlines to publish research brochures for the new service, with the belief that management would come up with a different name later.<ref name="Green Channel"/>
 
 
[[File:HBO 1972.jpg|thumb|left|165px|Original HBO logo, used from 1972 to 1975.]]
 
Originally, Home Box Office was to debut on a [[Service Electric]] cable television system in Allentown; in order to avoid [[Blackout (broadcasting)|blackouts]] for [[National Basketball Association|NBA]] games that it was set to televise (Allentown was within the NBA's designated blackout radius for the [[Philadelphia 76ers]]' market area, under rules that the league had in effect at the time to protect ticket sales), Time-Life agreed to an offer by Service Electric president [[John Walson]] to launch the channel on its system in [[Wilkes-Barre, Pennsylvania|Wilkes-Barre]] (outside of the 76ers' DMA, in [[northeastern Pennsylvania]]).<ref name="Green Channel"/> Home Box Office launched on November 8, 1972.<ref>{{cite book |last=Kirsner |first=Scott |date=May 15, 2008 |title=Inventing the Movies: Hollywood's Epic Battle Between Innovation and the Status Quo, From Thomas Edison to Steve Jobs |url= https://books.google.com/books?id=9jcYfsgKFGwC&dq=Home+Box+Office+November+8,+1972+Sometimes+a+Great+Notion&source=gbs_navlinks_s|location= |publisher=CreateSpace Publishing |page=53 |isbn=9781438209999|access-date=December 13, 2016}}</ref> However, HBO's launch came without fanfare in the press, as it was not covered by any local or national media outlets. In addition, the city manager of Wilkes-Barre declined an offer to attend the launch ceremony, while Time Inc. president and [[chief executive officer]] J. Richard Munro was unable to attend as he was stranded in traffic while trying to exit Manhattan on the [[George Washington Bridge]] on his way to Wilkes-Barre.<ref name="Satellite">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: The Skies, Junior Birdmen!|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-the-skies-junior-birdmen/|author=Bill Mesce|publisher=Sound on Sight|date=August 17, 2013|accessdate=February 1, 2014}}</ref>
 
 
The first program and movie distributed on the channel, the 1971 film ''[[Sometimes a Great Notion (film)|Sometimes a Great Notion]]'', starring [[Paul Newman]] and [[Henry Fonda]], was transmitted that evening to 325 Service Electric subscribers in Wilkes-Barre (a plaque commemorating this event is located at Public Square in downtown Wilkes-Barre). Home Box Office distributed its first sports event immediately after the film: an [[National Hockey League|NHL]] hockey game between the [[New York Rangers]] and the [[Vancouver Canucks]] from [[Madison Square Garden]].<ref name="ReferenceA"/><ref>{{cite web|title=Risk: A Game of Cable Domination|url=http://pabook.libraries.psu.edu/palitmap/HBO.html|author=Kimberly C. Van Schoick|publisher=[[Penn State University]]|date=Fall 2010|accessdate=January 23, 2013}}</ref> Four months later in February 1973, Home Box Office aired its first [[television special]], the Pennsylvania Polka Festival.<ref name="An Original Voice">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: An Original Voice|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-an-original-voice/|author=Bill Mesce|publisher=Sound on Sight|date=October 11, 2013|accessdate=February 1, 2014}}</ref> Home Box Office would use a network of microwave relay towers to distribute its programming to cable systems throughout its service area.<ref name="ReferenceA">{{cite book|title=HBO Soundtrack: Home Box Office 5 Years|periodical=HBO Guide|publisher=Home Box Office Inc.|date=November 1977}}</ref><ref name="Forsyth 2002">{{cite web|title=Delta, Satcom, and the Cable Boom|url=http://kevinforsyth.net/delta/satcom.htm|author=Kevin S. Forsyth |year=2002|accessdate=June 3, 2008}}</ref><ref>{{cite web|title=FCC History of Communications (Archive)|url=https://transition.fcc.gov/omd/history/tv/1960-1989.html|archive-url=https://web.archive.org/web/20160201214004/https://transition.fcc.gov/omd/history/tv/1960-1989.html|dead-url=yes|archive-date=February 1, 2016|author=FCC Internet Services Staff|publisher=Federal Communications Commission|accessdate=March 26, 2017}}</ref>
 
 
Sterling Manhattan Cable continued to lose money because the company had only a small subscriber base of 20,000 customers in Manhattan. Dolan's media partner, Time-Life, Inc., gained control of Sterling when it acquired an additional 60% equity interest, increasing its stake in the company to 80%; Time-Life then decided to pull the plug on the Sterling Manhattan operation. Time-Life dropped the "Sterling" name and the company was renamed "Manhattan Cable Television" under Time-Life's control in March 1973.<ref name="Sterling Cable"/> [[Gerald M. Levin|Gerald Levin]], who had been with Home Box Office since it began operations as its [[vice president]] of programming, replaced Dolan as the company's president and chief executive officer.<ref name="HBO 70s">{{cite web|title=1970s: Coming of Age – HBO & Satellites|url=http://m.history.timewarnercable.com/the-twc-story/era-1970s/Story.aspx?story=45|publisher=Time Warner Cable|date=February 18, 2013}}</ref>
 
 
In September 1973, Time-Life, Inc. completed its acquisition of the pay service. At the time, Home Box Office's future looked dim: it only had 8,000 subscribers across 14 cable systems, all of which were located in Pennsylvania,<ref name="Satellite"/> and it was suffering from a significant subscriber [[churn rate]]. HBO would eventually increase its fortunes within two years: by April 1975, the service had around 100,000 subscribers in Pennsylvania and New York state, and had begun to turn a limited profit.<ref name="Satellite"/>
 
 
===National expansion, innovation and rise to prominence (1975–1993)===
 
[[File:Satcom, Communication Satellite - GPN-2003-00010.jpg|thumb|upright|The RCA Satcom domestic communication satellite launched on December 13, 1975, spurred the [[cable television]] industry to unprecedented heights – with the assistance of HBO.]]
 
Time-Life executives realized the problems in trying to expand Home Box Office's distribution footprint using microwave towers because of the time and expense that would be incurred in developing such a vast relay infrastructure, and began looking for cost-efficient methods of transmitting the channel nationally. In 1974, they settled on using a geostationary [[communications satellite]] to transmit HBO to cable providers throughout the United States. Other television broadcasters at the time were hesitant about uplinking their feeds to satellite due to fears that the satellites may inadvertently shut down or jettison out of their orbit, as well as due to the cost of purchasing downlink receiver dishes, which in 1974, were sold for as much as $75,000. Seeing satellite transmission as the only viable option to expand HBO's reach, Gerald Levin allocated $6.5 million to lease [[transponder]] space on the [[Westar 1]] satellite for a five-year term.<ref name="Satellite"/> The Time-Life board subsequently approved the plan to transmit HBO via satellite.<ref name="HBO 70s"/>
 
 
At 9:00&nbsp;p.m. [[Eastern Time Zone|Eastern Time]] on September 30, 1975, HBO became the first television network to continuously deliver its signal via satellite when it distributed the "[[Thrilla in Manila]]" [[boxing]] match between [[Muhammad Ali]] and [[Joe Frazier]]; it was beamed to UA Columbia Cablevision's systems in [[Fort Pierce, Florida|Fort Pierce]] and [[Vero Beach, Florida]], and American Television and Communications Corporation's [[Jackson, Mississippi]] system,<ref>{{cite journal|title=The Evolution of the Cable-Satellite Distribution System|url=http://comm.louisville.edu/~al/421/pdfs/parsons.pdf|author=Patrick Parsons|journal=Journal of Broadcasting & Electronic Media|publisher=Broadcast Education Association|volume=47|issue=1|pages=1–17|date=2003|accessdate=October 19, 2014}}</ref> as well as those already carrying HBO in the [[northeastern United States]].<ref name="Satellite"/><ref name="Forsyth 2002"/><ref>{{cite web|title=Communications History – Home Box Office|url=http://www.fcc.gov/omd/history/tv/1960-1989.html|author=FCC Internet Services Staff|publisher=Federal Communications Commission|accessdate=October 5, 2012}}</ref> Through the use of satellite, the channel began transmitting separate programming feeds for the [[Eastern Time Zone|Eastern]] and [[Pacific Time Zone]]s, allowing the same programs that air first in the eastern half of the United States to air at accordant times in the western part of the country.<ref name="ExpandingtheBrand2">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: Expanding The Brand (Part 2)|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-expanding-the-brand-part-2/|author=Bill Mesce|publisher=Sound on Sight|date=November 18, 2013|accessdate=February 1, 2014}}</ref> HBO switched its domestic satellite transmissions from Westar 1 to [[Satcom (satellite)|Satcom 1]] in February 1976. By 1977, [[Ted Turner]]'s [[Atlanta]] [[superstation]] [[WPCH-TV|WTCG-TV]] (soon to become [[TBS (U.S. TV channel)|WTBS]]) and [[Pat Robertson]]'s [[Television networks preceding Freeform#CBN Satellite Service/Cable Network|CBN Satellite Service]] (later to become the present-day [[Freeform (TV channel)|Freeform]]) had joined it, pioneering satellite delivery for the cable television industry.<ref name="Forsyth 2002"/><ref>{{cite web|title=United States: Cable Television|url=http://www.museum.tv/archives/etv/U/htmlU/unitedstatesc/unitedstatesc.htm|publisher=[[Museum of Broadcast Communications]]|accessdate=August 24, 2009}}</ref> By 1980, HBO was carried on cable providers in all 50 U.S. states.<ref name="Satellite"/>
 
 
[[File:HBO logo 1975.png|thumb|left|145px|First version of HBO's {{as of|2016|alt=current}} logo, used from 1975 to 1981; during 1980, HBO used this logo in tandem with the second incarnation of the logo (seen above, in the Infobox) that is still used {{as of|2016|alt=to this day}}.]]
 
HBO distributed its programming for only nine hours each day, from 3:00&nbsp;p.m. to 12:00&nbsp;a.m. Eastern Time, during its first nine years of operation. The network first adopted a 24-hour schedule on weekends in September 1981, running from 3:00&nbsp;p.m. on Friday afternoons until 12:00&nbsp;a.m. Eastern Time on Sunday nights/early Monday mornings; this round-the-clock schedule was expanded to weekdays three months later on December 28, 1981 (however, HBO was not the first pay television network to maintain an uninterrupted programming schedule as [[Showtime (TV network)|Showtime]] and [[The Movie Channel]] had both switched to 24-hour daily schedules months earlier). By this time, the full "Home Box Office" name was de-emphasized by the network, in favor of branding solely by the "HBO" [[initialism]] (although the full name is still used as the legal corporate name of its parent division under Time Warner,<ref>{{cite web|url=http://www.timewarner.com/careers/areas-of-operation/our-divisions/home-box-office|title=Time Warner Divisions - Home Box Office|publisher=[[Time Warner]]|accessdate=February 1, 2017}}</ref> and in on-air use within copyright tags featured during the [[closing credits]] of the channel's original programs and a [[disclaimer|legal disclaimer]] slide seen daily on its primary and multiplex channels).{{citation needed|date=September 2014}}
 
 
In 1983, HBO premiered its first original movie, ''[[The Terry Fox Story]]'', a [[biopic]] about the [[Terry Fox|Canadian runner]] who embarked on a cross-country run across Canada to raise money and awareness for cancer research; the film was also the first movie ever produced for pay television. That year also saw the premiere of the first children's program to be distributed on the channel: ''[[Fraggle Rock]]'' (that series' creator, [[Jim Henson]], had earlier produced the special ''[[Emmet Otter's Jug-Band Christmas (TV program)|Emmet Otter's Jug-Band Christmas]]'', which won an [[CableACE Awards|ACE Award]] in 1978<ref name="An Original Voice"/>). HBO continued to air various original programs aimed at children until 2001, when these programs almost completely moved over to HBO Family (which continued to occasionally distributed its own slate of original children's programming until 2003).<ref>{{cite web|title=About Fraggle Rock|url=http://www.henson.com/family_fragglerock.php?content=about|publisher=[[The Jim Henson Company]]|accessdate=October 5, 2012}}</ref>
 
 
HBO became involved in several [[lawsuit]]s during the 1980s, involving legal statutes imposed by state and city laws that would have resulted in some programs on HBO and other pay television networks being [[censorship|censored]] by cable systems, if not forcing the pay services to edit inappropriate content from the programming they aired. In January 1986, HBO became the first satellite-delivered television network to [[Television encryption|encrypt]] its signal from unauthorized viewing by way of the [[Videocipher]] II system; this initially resulted in a mass lodge of complaints from [[television receive-only]] (TVRO) satellite users that previously received HBO's programming without a subscription.<ref name="ExpandingtheBrand2"/> The objections by TVRO users over having to now pay for HBO as cable subscribers had long done (requiring dish subscribers to purchase an expensive descrambler to unencrypt the signal) came to a head four months later, as HBO became a victim of [[broadcast signal intrusion]] when satellite television dealer John R. MacDougall, a Florida man calling himself "[[Captain Midnight (HBO)|Captain Midnight]]", redirected a receiver dish towards the network's transponder on Galaxy 1 and intercepted its signal during a movie presentation of ''[[The Falcon and the Snowman]]''; MacDougall overrode the telecast of the film with a text-based message placed over [[SMPTE color bars]] in protest of the channel's decision to scramble its signal for home satellite subscribers. The Federal Communications Commission subsequently prosecuted MacDougall for committing the intrusion.
 
 
In 1988, HBO's subscriber base expanded greatly as a result of the [[Writers Guild of America]] [[1988 Writers Guild of America strike|strike]] that year, as the channel had new programming in its inventory during a period in which the broadcast networks were only able to air [[rerun]]s of their shows. In 1989, HBO [[comparative advertising|compared]] its programming against rival pay television network Showtime, with the slogan "Simply the Best", using the [[Tina Turner]] single "[[The Best (song)|The Best]]" as part of the network's on-air image campaign.<ref>{{cite web|title=The Online Television Museum: HBO|url=http://www2.tv-ark.org.uk/International/usa/hbo.html|publisher=[[TVARK]]|date=December 13, 1975|accessdate=October 5, 2012}}</ref>
 
 
On January 2, 1989, HBO launched Selecciones en Español de HBO y Cinemax ("''Spanish Selections from HBO and Cinemax''") – an alternate Spanish-language feed of HBO and Cinemax. The service, which initially launched on 20 cable systems in [[media market|markets]] with significant populations of Spanish speakers,<ref name="HBO Expanding the Brand">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: Expanding The Brand (Part 1)|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-expanding-the-brand-part-1/|author=Bill Mesce|publisher=Sound on Sight|date=November 6, 2013|accessdate=February 1, 2014}}</ref> originally only carried Spanish audio simulcasts of live boxing matches televised by HBO (except for certain events that were already distributed in Spanish on networks such as [[Galavisión (USA)|Galavisión]]), dubbed versions of recent feature film releases from HBO's movie suppliers and first-run Spanish-language movies (mostly from Mexico, Argentina and Spain), but later added Spanish dubs of films and other programs distributed by HBO. Selecciones – which was offered in tandem with HBO, although it operated as a separate service – utilized the [[second audio program]] auxiliary channel to distribute its Spanish audio feeds. Selecciones en Español de HBO y Cinemax became successful to the point that it added 35 additional cable systems to its list of carriers within a few weeks after its debut.<ref name="HBO Expanding the Brand"/> Selecciones en Español became HBO en Español on September 27, 1993.<ref>{{cite web|title=HBO reaches out to Hispanics; Home Box Office Inc. forms HBO En Espanol|url=http://www.highbeam.com/doc/1G1-14041790.html|author=Kim Mitchell|periodical=Multichannel News|publisher=Fairchild Publications|via=HighBeam Research|date=May 31, 1993|accessdate=February 23, 2011}} {{subscription required|date=March 2015}}</ref>
 
 
Taking advantage of HBO's successes, [[Warner Communications]] (which ironically was part-owner of one of the network's pay-cable competitors, The Movie Channel, from its launch in 1973 until [[joint venture]] group [[Warner-Amex Satellite Entertainment]] sold its stake in the channel to [[Viacom (original)|Viacom]] in 1986) merged with HBO parent [[Time Inc.]] in 1989 to create [[Time Warner]], which {{as of|2016|lc=on}}, remains the parent company of the network.<ref>{{cite web|title=Time Inc. – Our History|url=http://www.timeinc.com/aboutus/history.php|publisher=[[Time Inc.]]|accessdate=October 5, 2012}}</ref> In 1991, HBO and Cinemax became the first premium services to offer [[Multiplex (TV)|multiplexed]] channels to cable customers with the launches of HBO2, HBO3 and Cinemax 2 on three cable systems in [[Wisconsin]], [[Kansas]] and [[Texas]].<ref>{{cite web|title=HBO: three channels are better than one|url=http://www.highbeam.com/doc/1G1-10807607.html|author=Jane Greenstein|periodical=Multichannel News|publisher=Fairchild Publications|via=HighBeam Research|date=May 13, 1991}} {{subscription required|date=March 2015}}</ref> In 1993, HBO became the world's first digitally transmitted television service.<ref>{{cite web|title=General Instrument Corp. (GI) awarded contract for digital compression equipment by Home Box Office|url=http://www.highbeam.com/doc/1G1-13416546.html|publisher=Satellite News|via=HighBeam Research|date=February 15, 1993}} {{subscription required|date=March 2015}}</ref> The move proved successful, eventually resulting in HBO and Cinemax starting up additional multiplex channels of both services – starting with the December 1996 launch of HBO Family and concluding with the launch of four Cinemax channels in 2001: WMax (now MovieMax), @Max (now Cinemáx), OuterMax and 5StarMax.
 
 
===Rising prominence of original programming (1993–present)===
 
During the 1990s, HBO began to experience increasing success with its original series such as ''[[Tales from the Crypt (TV series)|Tales from the Crypt]]'', ''[[Dream On (TV series)|Dream On]]'', ''[[Tracey Takes On...]]'', ''[[Mr. Show with Bob and David]]'' and ''[[Arliss]]''. One such program, ''[[The Larry Sanders Show]]'', arguably became HBO's flagship series during that decade and although it was not commercially as successful as programs that aired on the [[Big Three television networks|Big Three networks]] ([[American Broadcasting Company|ABC]], [[NBC]] and [[CBS]]) and [[Fox Broadcasting Company|Fox]], the show did enjoy a cult status and critical acclaim, and received nominations and wins for many major television awards (including [[Primetime Emmy Award]]s and [[Golden Globe Award]]s).<ref name="imdbawards">{{cite web|title=Awards for "The Larry Sanders Show"|url=http://www.imdb.com/title/tt0103466/awards|publisher=[[Internet Movie Database|IMDb]]|accessdate=December 4, 2010}}</ref> The series ranked #38 on [[TV Guide's 50 Greatest TV Shows of All Time]] (becoming the only HBO comedy series to make the list)<ref>{{cite news|title=TV Guide Names Top 50 Shows|url=http://www.cbsnews.com/stories/2002/04/26/entertainment/main507388.shtml|publisher=[[CBS News]] |date=April 26, 2002|accessdate=September 23, 2011}}</ref> and was also included in ''[[Time (magazine)|Time]]''{{'}}s list of the "100 Best TV Shows of All Time".<ref name="autogenerated1">{{cite news|title=The 100 Best TV Shows of All-TIME|url=http://www.time.com/time/specials/2007/completelist/0,,1651341,00.html|author=[[James Poniewozik]]|publisher=[[Time (magazine)|Time]] |date=September 6, 2007|accessdate=December 4, 2010}}</ref> ''The Larry Sanders Show'' was also ranked by various critics and fans as one of the best TV comedies of the 1990s.<ref name="nytimes1">{{cite news|title=At Work With Garry Shandling; Late-Night TV, Ever More Unreal|url=https://www.nytimes.com/1992/12/10/garden/at-work-with-garry-shandling-late-night-tv-ever-more-unreal.html|author=Bernard Weinraub|newspaper=[[The New York Times]]|date=December 10, 1992|accessdate=December 4, 2010|quote=The reaction to "Larry Sanders", perhaps the most widely acclaimed new comedy on television, has stunned him.}}</ref>
 
 
The original programs that HBO has developed since the early 1990s have earned the channel numerous nominations for and wins of Emmy and Golden Globe Awards.<ref>{{cite web|title=Emmy Award Database|url=http://www.emmys.com/award_history_search|publisher=[[Academy of Television Arts and Sciences]]|accessdate=October 5, 2012}} {{Failed verification|date=December 2013}}</ref> One aspect as to the perceived higher quality of these shows is due to both the quality of the writing on the programs and the fact that as a subscription-only service, HBO does not carry "normal" commercials; instead the network runs [[promo (media)|promotions]] for upcoming HBO programs and behind-the-scenes featurettes between programs. This relieves HBO from some pressures to tone down controversial aspects of its programs, and allows for more explicit content to be incorporated into its shows that would not be allowed to air on broadcast television or basic cable, such as profanity, strong/graphic violence, nudity and graphic sex scenes.
 
 
Beginning with the 1997 launch of its first one-hour dramatic narrative series ''[[Oz (TV series)|Oz]]'', HBO started a trend that became commonplace with premium cable services. Although critically acclaimed, it was not until ''[[The Sopranos]]'' premiered in 1999, that the network achieved both mass critical and Emmy success. ''The Sopranos'' – centering on mob patriarch [[Tony Soprano]] ([[James Gandolfini]]) and his family – received 111 Emmy nominations during its six-season run, resulting in 21 wins, two of them for [[Primetime Emmy Award for Outstanding Drama Series|Outstanding Drama Series]].
 
 
1998 saw the debut of ''[[From the Earth to the Moon (miniseries)|From the Earth to the Moon]]'', a 12-part [[miniseries]] that was produced by [[Tom Hanks]], [[Ron Howard]] and [[Brian Grazer]] and based on the [[Andrew Chaikin]] book ''[[A Man on the Moon]]''. Costing $68 million to produce, it traced the U.S. space program from the U.S./U.S.S.R. space race through the final moon landing, [[Apollo 17]]. ''From the Earth to the Moon'' won an Emmy Award for [[Primetime Emmy Award for Outstanding Drama Series|Outstanding Miniseries]], and helped spur other HBO miniseries based on historical events such as ''[[61*]]'', ''[[Band of Brothers (miniseries)|Band of Brothers]]'', ''[[John Adams (miniseries)|John Adams]]'' and ''[[The Pacific (miniseries)|The Pacific]]''. That year also saw the debut of the comedy series ''[[Sex and the City]]'', which was based on the book series of the same name by [[Candace Bushnell]]; over the course of its six-season run, the show – centering on the friendship and romances of four New York City women<ref name="HBOGoldenAge3">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: Golden Age: Part 3|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-golden-age-part-3/|author=Bill Mesce|publisher=Sound on Sight|date=April 14, 2014|accessdate=January 8, 2014}}</ref> – received 54 Emmy nominations, winning seven, including one win for [[Primetime Emmy Award for Outstanding Comedy Series|Outstanding Comedy Series]].
 
 
In 1999, HBO became the first U.S. cable channel to operate a [[High-definition television|high-definition]] simulcast feed.<ref name="HBO HD">{{cite web|title=HBO ready to go with HDTV|url=http://www.highbeam.com/doc/1G1-53675563.html|periodical=[[Broadcasting & Cable]]|publisher=[[Reed Business Information|Cahners Business Information]]|via=HighBeam Research|date=January 25, 1999|accessdate=March 2, 2013}} {{subscription required|date=March 2015}}</ref> In July 2001, HBO launched HBO on Demand, the first premium [[video on demand|subscription video-on-demand]] enhancement in the United States, to Time Warner Cable subscribers in [[Columbia, South Carolina]].<ref name="HBO On Demand">{{cite web|title=Time Warner to Add HBO Video-On-Demand to Digital Cable in Columbia, South Carolina|url=http://www.highbeam.com/doc/1G1-75710982.html|agency=Knight Ridder/Tribune Business News|via=HighBeam Research|date=June 21, 2001|accessdate=March 4, 2013}} {{subscription required|date=March 2015}}</ref>
 
 
In 2001, HBO debuted ''[[Six Feet Under (TV series)|Six Feet Under]]'' and in 2002 ''[[The Wire]]'', which, although not surpassing ''The Sopranos'' in viewership success, matched its critical acclaim and further cemented HBO's reputation as a network that produced quality programming.{{citation needed|date=August 2012}} HBO experienced another success among viewers in 2008, with the debut of ''[[True Blood]]'', a [[vampire]] drama based on a series of gothic novels by [[Charlaine Harris]]. The network saw three more hit series in the 2010s with ''[[Game of Thrones]]'', based on [[George R. R. Martin]]'s fantasy novel series ''[[A Song of Ice and Fire]]'', which earned both critical and viewer praise; ''[[Girls (TV series)|Girls]]'', a comedy series created by series star [[Lena Dunham]]; and ''[[True Detective (TV series)|True Detective]]'', an [[anthology series|anthology]]-style series – structured to feature a different cast and setting within each season's storyline – which initially saw established film actors [[Woody Harrelson]] and [[Matthew McConaughey]] in its lead roles.<ref name="Fall and Rise">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: Fall and Rise|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-fall-and-rise/|author=Bill Mesce|publisher=Sound on Sight|date=January 17, 2014|accessdate=February 1, 2014}}</ref>
 
 
On August 13, 2015, HBO announced its re-entry into children's programming, when it reached a five-year programming and development deal with [[Sesame Workshop]]. Through the agreement, HBO obtained first-run television rights to ''[[Sesame Street]]'', beginning with the January 2016 debut of its 46th season (with episodes being distributed to the program's longtime broadcaster, [[PBS]], following a nine-month exclusivity window at no charge to its member stations); Sesame Workshop will also produce original children's programming content for the channel, which will also gain exclusive streaming rights to the company's programming library for HBO Go and HBO Now (assuming those rights from [[Amazon Video]], [[Netflix]] and Sesame Workshop's in-house subscription streaming service, Sesame Go, the latter of which will cease to operate as a standalone offering). Although struck with the intent to having the show remain on PBS in some fashion, the nonprofit [[production company]] reached the deal due to cutbacks resulting from declines in public and private donations, distribution fees paid by PBS member stations and licensing for merchandise sales.<ref name="cnnmoney-sesamestreet">{{cite web|title='Sesame Street' is heading to HBO|url=http://money.cnn.com/2015/08/13/media/sesame-street-hbo/index.html|author=Frank Pallotta|author2=[[Brian Stelter]]|publisher=[[CNN Money]]|date=August 13, 2015|accessdate=August 13, 2015}}</ref><ref>{{cite news|title=Sesame Street is killing off its subscription streaming service, Sesame Go|url=https://www.washingtonpost.com/news/the-switch/wp/2015/08/14/sesame-street-is-killing-off-its-subscription-streaming-service-sesame-go/|author=Brian Fung|newspaper=[[The Washington Post]]|date=August 14, 2015|accessdate=August 15, 2015}}</ref><ref>{{cite news|title='Sesame Street' to Air First on HBO for Next 5 Seasons|url=https://www.nytimes.com/2015/08/14/business/media/sesame-street-heading-to-hbo-in-fall.html?_r=0|newspaper=The New York Times|date=August 13, 2015|accessdate=August 13, 2015}}</ref><ref>{{cite news|title=HBO Picks Up 'Sesame Street' As Kids' Viewing Habits Change|url=http://variety.com/2015/tv/news/hbo-picks-up-sesame-street-in-five-year-pact-with-sesame-workshop-1201569335/|author=Brian Steinberg|newspaper=[[Variety (magazine)|Variety]]|date=August 13, 2015|accessdate=August 14, 2015}}</ref>
 
 
On October 22, 2016, [[AT&T]] reached a deal to buy Time Warner for over $80 billion. If approved by federal regulators, the merger would bring Time Warner's properties, including HBO, under the same umbrella as AT&T's telecommunication holdings, including satellite provider [[DirecTV]].<ref>{{cite web|url=http://www.usatoday.com/story/money/2016/10/22/reports-t-agrees-buy-time-warner-more-than-80b/92589816/|title=AT&T agrees to buy Time Warner for more than $80B|last=Yu|first=Roger|work=USA Today|date=October 22, 2016|accessdate=October 22, 2016}}</ref><ref>{{cite web|url=https://www.wsj.com/articles/at-t-reaches-deal-to-buy-time-warner-for-more-than-80-billion-1477157084|title=AT&T Reaches Deal to Buy Time Warner for $86 Billion|last=Gryta|first=Thomas|last2=Hagey|first2=Keach|last3=Cimmiluca|first3=Dana|work=The Wall Street Journal|date=October 22, 2016|accessdate=October 22, 2016}}</ref>
 
 
==Channels==
 
 
===Background===
 
In 1991, HBO and Cinemax became the first premium services to offer multiplexed services to cable customers as companions to the main network, offering additional channels of the two services to three TeleCable-operated systems in [[Overland Park, Kansas]], [[Racine, Wisconsin]] and the [[Dallas]] suburbs of [[Richardson, Texas|Richardson]] and [[Plano, Texas]].<ref>{{cite news|title=The Media Business; HBO Planning to Add New Movie Channels|url=https://www.nytimes.com/1991/05/09/business/the-media-business-hbo-planning-to-add-new-movie-channels.html?pagewanted=all|author=Bill Carter|newspaper=The New York Times|date=May 9, 1991|accessdate=February 8, 2011}}</ref> The first two multiplex channels – HBO2 and HBO3 – launched as part of this test by the TeleCable systems. The following year, research from [[ACNielsen]] revealed that multiplex delivery of HBO and Cinemax had a positive impact on subscriber usage and attitudes, including aiding in the retention of pay cable subscriptions by its subscribers.<ref>{{cite news|title=TeleCable gives 'plex' good reviews|url=http://www.highbeam.com/doc/1G1-11673371.html|author=Jane Greenstein|periodical=Multichannel News|publisher=Fairchild Publications|via=HighBeam Research|date=November 25, 1991|accessdate=March 17, 2013}} {{subscription required|date=March 2015}}</ref>
 
 
The HBO multiplex would later expand in December 1996, with the launch of HBO Family, focusing on family-oriented [[feature film]]s and television series aimed at younger children.<ref name="HBO Family"/> The HBO multiplex channels became collectively marketed under the brand name "HBO The Works" in April 1998 (the Cinemax channels concurrently began to be marketed as "MultiMax"), coinciding with the name change of HBO2 as HBO Plus (the channel would ultimately restore the HBO2 name in September 2002), and the [[rebranding]] and format change of HBO3 as HBO Signature (a network aimed at women). In May 1999, two more channels launched: HBO Comedy (featuring comedic films and series, along with [[stand-up comedy]] specials) and HBO Zone (a network aimed at young adults).<ref name="HBO digital networks">{{cite web|title=HBO sets new digital networks: five channels will be added to existing multiplex channels to create a package of 10|url=http://www.highbeam.com/doc/1G1-20511093.html|author=[[John M. Higgins]]|periodical=Broadcasting & Cable|publisher=Cahners Business Information|via=HighBeam Research|date=April 13, 1998|accessdate=March 13, 2013}} {{subscription required|date=March 2015}}</ref> Just over a year later in October 2000, the Spanish language network HBO Latino debuted, featuring a mix of dubbed simulcasts of the main HBO channel's programming and Spanish programs that are exclusive to the channel.
 
 
"HBO The Works" continued in use as the brand for the HBO multiplex until 2004. Individually, the HBO multiplex channel suite has no "official" marketed name {{as of|2016|lc=y}}, although HBO and Cinemax's respective multiplex packages are marketed collectively as the "HBO/MAX Pak".<ref>{{cite web|title=HBO: Digital to the Max|url=http://www.highbeam.com/doc/1G1-72291713.html|author=Karen Anderson Prikios|periodical=Broadcasting & Cable|publisher=Cahners Business Information|via=HighBeam Research|date=March 19, 2001|accessdate=February 25, 2011}} {{subscription required|date=March 2015}}</ref> HBO Family and HBO Latino had the distinction of being the only multiplex channels of HBO that have their own websites, as all of the others were integrated within the main HBO site; the separate sites and sections for both channels were eliminated in 2010, around the time the HBO Go service was launched.
 
 
===List of channels===
 
Depending on the service provider, HBO provides up to thirteen multiplex channels – seven 24-hour multiplex channels, all of which are simulcast in both [[standard-definition television|standard definition]] and [[high-definition television|high definition]] – as well as a [[video on demand|subscription video-on-demand]] service (HBO On Demand). [[Off-the-air]] maintenance periods of a half-hour up to two hours occur during overnight periods at scattered times on each channel once each month.
 
 
HBO broadcasts its primary and multiplex channels on both Eastern and Pacific Time Zone schedules. The respective coastal feeds of each channel are usually packaged together (though most cable providers only offer the east and west coast feeds of the main HBO channel, as well as HBO2 in some cases), resulting in the [[Effects of time zones on North American broadcasting|difference in local airtimes]] for a particular movie or program between two geographic locations being three hours at most. The premium film service Cinemax, which is also owned by Time Warner through Home Box Office Inc., operates as a separate service from HBO; although HBO is very frequently sold together in a package with Cinemax, subscribers to one of the services do not necessarily have to subscribe to the other.
 
 
{| class="wikitable" style="text-align: center; background-color: #FFFFFF" width="100%"
 
|- style="color:white;"
 
! style="background-color: #8B0000"| Channel
 
! style="background-color: #8B0000"| Description and programming
 
|-
 
| align="center" width="130pt" |[[File:HBO logo.svg|125px]]<br>'''HBO''' || align="left"|The [[flagship (broadcasting)|flagship]] service; HBO airs popular feature films; first-run films; original series and [[television film|made-for-cable movies]]; boxing events; sports, [[stand-up comedy]] and occasional concert specials; and documentaries. The channel also typically debuts new movies on a weekly basis – with feature films debuting on HBO within a lag of between eight months to one year on average from their initial theatrical release – on Saturday nights (usually around 8:00&nbsp;p.m. Eastern Time; the Pacific Time Zone broadcast of the premiered film airs later in the evening when a live special – most commonly, a telecast of ''[[HBO World Championship Boxing]]'' or ''[[HBO Boxing After Dark]]'' – is scheduled to air that particular Saturday, with the special being shown after the movie on the Eastern Time Zone feed). The main HBO channel mainly airs R-rated films only after 8:00&nbsp;p.m. Eastern and Pacific, but does air certain TV-MA rated programs during the daytime hours.
 
|-
 
| align="center" width="130pt" |[[File:HBO 2 Logo.png|125px]]<br>'''HBO2''' || align="left"|A secondary channel that features a separate schedule of theatrical and original made-for-cable movies, series and specials, as well as same-week rebroadcasts of newer films, boxing events and episodes of HBO original series aired recently on the primary channel. Unlike the main HBO channel, HBO2 broadcasts R-rated films during the daytime hours. Launched on August 1, 1991, the channel was renamed '''HBO Plus''' on April 1, 1998, but reverted to the original "HBO2" name in September 2002. In Latin America, a regional version of HBO2 rebroadcasts movies previously aired on the main [[HBO Latin America Group|HBO Latin America]] channel, and HBO Plus functions as a separate channel.
 
|-
 
| align="center" width="130pt" |[[File:HBO Comedy Logo.png|125px]]<br>'''HBO Comedy''' || align="left"|Launched on May 6, 1999,<ref name="HBO Laughs">{{cite web|title=HBO courts Gen X with laughs|url=http://connection.ebscohost.com/c/articles/1888985/hbo-courts-gen-x-laughs|author=Nolan Marchand|periodical=Broadcasting & Cable|publisher=Cahners Business Information|via=EBSCO|date=May 3, 1999|accessdate=March 11, 2013}}</ref> HBO Comedy features comedic films, as well as rebroadcasts of HBO's original comedy series and stand-up specials; the channel broadcasts R-rated films during the daytime hours, but only airs adult comedy specials at night.
 
|-
 
| align="center" width="130pt" |[[File:HBO Family Logo.png|125px]]<br>'''HBO Family''' || align="left"|Launched in December 1996,<ref name="HBO Family">{{cite news|title=Channel's Success Breeds Suitors, Imitators While Tim Robertson Has Helped Turn Family Values Into Big Business, His Own Family Connections Are Impeding His Ambitious Plans|url=http://www.highbeam.com/doc/1G1-73151944.html|author=Mark Robichaux|newspaper=[[The Virginian-Pilot]]|via=HighBeam Research|date=September 1, 1996}}</ref> HBO Family features movies and series aimed at children, as well as feature films intended for a broader family audience. It airs a [[block programming|block]] of series aimed at preschoolers, "HBO Family Jam", each morning from 6:00 to 11:00&nbsp;a.m. and weekday afternoons from 4:00 to 5:00&nbsp;p.m. Eastern and Pacific Time; films and family-oriented original specials fill out the remainder of the channel's daily schedule.<ref>''HBO Family'' channel on-air</ref><ref>{{cite web|title=HBO Family Schedule: Grid View|url=http://www.hbofamily.com/apps/schedule/ScheduleServlet|publisher=HBO Family |date=September 11, 2001|accessdate=October 5, 2012}}</ref> All films broadcast on HBO Family are rated G, PG or PG-13 (or the [[TV Parental Guidelines|equivalent]] TV-G, TV-PG or TV-14); R-rated films and TV-MA rated programs are not broadcast on the channel. Prior to ''El Perro y El Gato''{{'}}s migration of first-run episodes to the channel in January 2018, children's programs formerly ran on the main HBO channel in the form of a daily morning block, with specials airing during the late afternoon/early evening hours; these programs migrated entirely to HBO Family by the early 2000s.
 
 
HBO Family is HBO's third (and only successful) venture at a family-oriented pay service: two similarly formatted standalone mini-pay services that were launched by the network, Take 2 in 1979 and Festival in 1987, both ceased operations after short existences. Despite being a premium service, cable providers have occasionally used HBO Family to temporarily replace television stations that were dropped due to [[carriage dispute]]s with providers such as during [[Hearst Television]]'s 2012 dispute with Time Warner Cable that resulted in TWC's associated [[Bright House Networks]] system substituting independent station [[WMOR-TV]] with the channel in [[Tampa, Florida]],<ref>{{cite news|title=Hearst dispute with Bright House pulls WMOR-Ch. 32 and digital THIS TV off Tampa Bay cable system|url=http://networkedblogs.com/zJMOu|newspaper=[[Tampa Bay Times]]|date=July 10, 2012}}</ref> and a dispute between [[Cox Communications]] and [[LIN Media|LIN TV]] in which HBO Family temporarily replaced Fox affiliate [[WVBT]] from Cox's [[Hampton Roads, Virginia]] system from January to February 2000.<ref>{{cite news|title=Fox 43 is Back...On Cox 43; Daylong Arbitration Brings WVBT Back to Former TV Channel Position|url=http://www.highbeam.com/doc/1G1-63238359.html|author=Michael Clark|newspaper=The Virginian-Pilot|publisher=Landmark Communications|via=HighBeam Research|date=February 5, 2000|accessdate=February 25, 2011}} {{subscription required|date=September 2012}}</ref>
 
|-
 
| align="center" width="130pt" |[[File:HBO Latino Logo.png|125px]]<br>'''HBO Latino''' || align="left"|Launched on October 31, 2000 (although originally slated to debut on September 18 of that year),<ref>{{cite news|title=HBO Latino set to debut on Monday|url=http://www.highbeam.com/doc/1P2-4559692.html|newspaper=[[Chicago Sun-Times]]|via=HighBeam Research|date=September 15, 2000|accessdate=March 2, 2013}} {{subscription required|date=March 2015}}</ref> HBO Latino is a channel aimed at [[Hispanic and Latino Americans|Hispanic and Latino American]] audiences that largely serves as a Spanish language simulcast of the primary HBO channel, with the exception of some limited program substitutions and different network promotions featured in-between programs (HBO and its other multiplex channels also utilize the second audio program function included on many television sets, and cable and satellite receivers to provide alternate Spanish language audio tracks of most programs). The channel's programming includes HBO original productions, Spanish and Portuguese series from HBO Latin America, dubbed versions of Hollywood blockbusters, Spanish-language films and boxing events (including the original boxing series ''Boxeo De Oro''). The channel is the successor to HBO en Español (originally named Selecciones en Español de HBO y Cinemax), which launched in 1989.
 
|-
 
| align="center" width="130pt" |[[File:HBO Signature Logo.png|125px]]<br>'''HBO Signature''' || align="left"|HBO Signature features high quality films, HBO original series and specials. Launched in 1991, the channel was originally known as "'''HBO 3'''" until October 1998, when its format was changed from a genericized format similar to HBO and HBO2 to focusing on movies, series and specials targeted at a female audience.<ref name="HBO digital networks"/>
 
|-
 
| align="center" width="130pt" |[[File:HBO Zone Logo.png|125px]]<br>'''HBO Zone''' || align="left"|Launched on May 6, 1999,<ref name="HBO Laughs"/> HBO Zone airs movies and HBO original programs aimed at young adults between the ages of 18 to 34 years old. It is also the only HBO channel that broadcasts [[softcore pornography|softcore pornographic]] programming, featuring adult-oriented movies similar to those seen on sister network Cinemax's [[Cinemax#Max After Dark|Max After Dark]] block on most days in late-night.
 
|}
 
 
====Cinemax====
 
{{main article|Cinemax}}
 
On August 1, 1980, HBO launched Cinemax, a companion movie-based premium channel<ref>{{cite news|title=2nd Cable Movie Service From Home Box Office|url=https://select.nytimes.com/gst/abstract.html?res=F40B1EFD385F12728DDDA80B94DF405B8084F1D3|newspaper=The New York Times|date=July 31, 1980|accessdate=March 29, 2009}}</ref> created as HBO's answer to fellow movie-oriented pay service The Movie Channel (which operated as a standalone service at the time). Unlike HBO, Cinemax maintained a 24-hour schedule from its launch. The channel succeeded early on partly due to its reliance on movie classics from the 1950s to the 1970s – with some more recent films mixed in – that would be presented uncut and without commercial interruption, at a time when cable subscribers only received about three dozen channels due to limited [[cable television headend|headend]] channel capacity. In most cases, cable operators sold Cinemax and HBO as a single package, usually offered at a discount for customers that chose to subscribe to both channels.
 
 
In its early years, Cinemax carried music specials and some limited original programming such as ''[[Second City Television]]'' and ''[[Max Headroom (TV series)|Max Headroom]]'' in addition to movies, but the network subsequently become known among its subscribers for airing [[softcore pornography|softcore adult films and series]] during the late night hours that contain [[sexual intercourse|strong sexual content]] and nudity (broadcasts of such programs are restricted from airing on the main Cinemax channel before 11:30&nbsp;p.m. Eastern Time),<ref name="Cinemax makeover">{{cite web|title=Little brother Cinemax gets extensive makeover|url=http://www.highbeam.com/doc/1G1-13619333.html|author=Rod Granger|periodical=Multichannel News|publisher=Fairchild Publications|via=HighBeam Research|date=November 2, 1992}} {{subscription required|date=March 2015}}</ref><ref name="Skinemax">{{cite web|title=HBO's stealth plan to kill off 'Skinemax'|url=http://www.nypost.com/p/entertainment/tv/guns_poses_05H3v5lnOgLrvPyjcJWoGL|author=Michael Shain|newspaper=[[New York Post]]|date=February 14, 2011}}</ref> and eventually began producing original action series in August 2011.<ref name="Skinemax"/> Beginning with the launch of Cinemax 2 (now MoreMax) in 1991, Cinemax has gradually launched its own set of multiplex services; {{As of|2015|lc=y}}, in addition to its main feed and MoreMax, Cinemax operates five additional channels: ActionMax (which originally launched as Cinemax 3 in 1995); ThrillerMax (which launched in 1998);<ref name="HBO digital networks"/> MovieMax (which originally launched as WMax in 2001); Cinemáx (a Spanish language simulcast feed, which originally launched as the separately formatted @Max in 2001) and 5StarMax (which originally launched in 2001).<ref name="Four Plexes">{{cite web|title=Cinemax Branches Out with Four Plexes|url=http://www.highbeam.com/doc/1G1-69279493.html|author=Linda Moss|periodical=Multichannel News|publisher=Cahners Business Information|via=HighBeam Research|date=January 15, 2001|accessdate=March 13, 2013}} {{subscription required|date=March 2015}}</ref><ref>{{cite press release|title=Rebrand Advisory|url=http://www.homeboxoffice.com/to/Recently_Updated/Rebrand_Advisory.pdf|publisher=Home Box Office Inc.|date=May 23, 2013|accessdate=March 23, 2015}}</ref><ref>{{cite web|title=Cinemax changing @MAX to Spanish-language MAX Latino|url=http://hd-report.com/2013/05/24/cinemax-changing-max-to-spanish-language-max-latino/|publisher=HD Report|date=May 24, 2013}}</ref>
 
 
===Other services===
 
 
====HBO HD====
 
HBO HD is a [[High-definition television|high definition]] simulcast feed of HBO that broadcasts in the [[1080i]]{{verify-inline|date=April 2016|reason=59.94 fps interlaced 1080, not ≈24 fps progressive 1080?}} resolution format.<ref name="hbohd"/> In addition to its main channel, HBO also operates high definition simulcast feeds of its six multiplex channels. HBO HD is available on most major cable providers including Cox Communications; [[DirecTV]]; [[Charter Communications]]; Time Warner Cable; [[Dish Network]]; [[Comcast]]; [[AT&T U-verse]]; [[Optimum]]; and [[Verizon FiOS]], although few providers offer all seven multiplex channels in HD. The main channel first began broadcasting in high definition on March 6, 1999.<ref name="HBO HD"/>
 
 
====HBO on Demand====
 
HBO on Demand is the channel's [[video on demand|subscription video-on-demand]] service; launched on July 1, 2001 on Time Warner Cable's Columbia, South Carolina system, it was the first subscription VOD service offered by a premium channel in the United States.<ref name="HBO On Demand"/> HBO on Demand offers a selection of movies, original series and specials previously seen on the network.<ref>{{cite journal|title=The Television Will Be Revolutionized|author=[[Amanda D. Lotz]]|publisher=New York University Press|location=New York City|page=132|year=2007}}</ref> The service is provided at no additional cost to HBO subscribers, who already regularly pay a premium fee to cable and satellite providers to receive access to the channel. HBO launched the VOD service in an effort to allow subscribers access to the channel's programming on their own schedules, thereby reducing the frequency in which viewers were unable to find a program they would like to watch as well as limiting cancellations to the service for that same reason. HBO on Demand features a rotating selection of films, specials and series, with select new titles added each Friday alongside existing program titles held over from the previous one to two weeks.
 
 
The standard definition and high definition versions of the HBO on Demand service are available on most cable and satellite providers, delivered to customers who subscribe to the linear HBO channels at no additional charge. On January 3, 2011, HBO became the first premium channel and the first cable network to offer a [[3DTV|3D]]-only VOD service as it launched a subscription video on demand service offering select feature films in 3D to Time Warner Cable, Comcast and Verizon FiOS customers who subscribe to the HBO service.<ref>{{cite web|title=HBO Pops Cork On 3D Video-On-Demand|url=http://www.multichannel.com/news/cable-operators/hbo-pops-cork-3d-video-demand/328081|author=Todd Spangler|periodical=Multichannel News|publisher=[[NewBay Media]]|date=January 3, 2011}}</ref>
 
 
In the United Kingdom, a domestic version of HBO on Demand launched on [[TalkTalk TV]] in 2015, available through the provider's box sets as a strictly buy-and-keep service.
 
 
====HBO Go====
 
{{Main article|HBO Go}}
 
[[File:HBOGO.svg|thumb|HBO Go logo]]
 
On February 18, 2010, HBO launched HBO Go, a service that carries 1,000 hours of program content available for streaming in standard or high definition, intended as a [[TV Everywhere]] service available only to existing subscribers of the linear HBO television channels (a requirement necessary to access its content via streaming devices such as [[Roku]] and [[Apple TV]], and select [[video game console]]s, as well as via its website and mobile apps). Content available on HBO Go includes theatrically released films as well as HBO original programs, movies, comedy specials, documentaries, sports and late night adult programming.<ref>{{cite web|title=Eyes-on with HBO GO|url=http://hd.engadget.com/2010/02/17/eyes-on-with-hbo-go/|author=Ben Drawbaugh|publisher=[[Engadget]] |date=February 17, 2010|accessdate=October 5, 2012}}</ref>
 
 
====HBO Now====
 
{{main article|HBO Now}}
 
[[File:HBONOW-logo.svg|thumb|HBO Now logo]]
 
On October 15, 2014, HBO announced plans to launch an [[Over-the-top content|over-the-top]] subscription video on demand service in 2015, which would be distributed as a standalone offering that does not require an existing television subscription to use.<ref>{{cite news|title=HBO to offer its programming over the Internet|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hbo-time-warner-internet-online-program-20141016-story.html|author=Meg James|author2=Ryan Faughnder|newspaper=[[Los Angeles Times]]|publisher=[[Tribune Publishing]]|date=October 16, 2014|accessdate=October 16, 2014}}</ref><ref name="deadline-hbogoitalone">{{cite news|title=HBO To Launch Stand-Alone Online Service, Without Cable, In 2015: Time Warner Investor Day|url=http://deadline.com/2014/10/richard-plepler-time-warner-investor-day-hbo-ceo-presentation-851815/|author=David Lieberman|publisher=[[Deadline.com]] |date=October 15, 2014|accessdate=October 16, 2014}}</ref><ref name="atlantic-goitalone">{{cite magazine |title=HBO Go-It-Alone: There Goes the Cable Bundle?|url=https://www.theatlantic.com/business/archive/2014/10/hbo-go-it-alone-there-goes-the-cable-bundle/381489/|author=Derek Thompson|magazine=[[The Atlantic]]|publisher=[[Atlantic Media]]|date=October 15, 2014|accessdate=October 16, 2014}}</ref> The service, HBO Now, was unveiled on March 9, 2015, and officially launched one month later on April 7.<ref name="gigaom-hbonow"/><ref name="verge-hbonow">{{cite web|title=HBO Now coming in April for $14.99 per month, Apple TV price cut to $69|url=http://www.theverge.com/2015/3/9/8175619/hbo-now-announced|author=Chris Welch|publisher=[[The Verge]] |date=March 9, 2015}}</ref><ref name="verge-hbonow-launched">{{cite web|title=HBO Now launches on Apple TV|url=http://www.theverge.com/2015/4/7/8362229/hbo-now-available-now-apple-tv|author=Chris Welch|publisher=The Verge |date=April 7, 2015}}</ref><ref name="hbonow_launch">{{cite web|title='HBO Now' Goes Live|url=http://www.multichannel.com/news/tv-apps/hbo-now-goes-live/389517#sthash.gEGufCmc.dpuf|author=Jeff Baumgartner|periodical=Multichannel News|publisher=NewBay Media|date=April 7, 2015}}</ref> The service was initially available via [[Apple Inc.]] to [[Apple TV]] and [[iOS]] devices for a three-month exclusivity period following its formal launch, before becoming available for subscription through other participating [[Internet service provider]]s.<ref name="gigaom-hbonow"/><ref name="verge-hbonow"/> Available for $15 per month, HBO Now is identical to HBO Go in terms of content and features. New episodes of HBO series are made available for streaming the same day, and usually at the same time, as their original broadcast on the main linear HBO channel. Apple's [[App Store (iOS)|App Store]] features promotions offering free one-month trials or other incentives to subscribe to HBO Now, as the program is in partnership with Apple Inc. and Apple TV.<ref>{{cite web|title=Tech Test: There are plenty of options for HBO online, not enough time|url=http://www.columbian.com/news/2015/apr/26/there-are-plenty-of-options-for-hbo-online-not-eno/|author=Anick Jesdanun|agency=Associated Press|newspaper=[[The Columbian]]|publisher=Columbian Publishing Company|date=April 26, 2015}}</ref> The number of HBO Now subscribers reached over 2 million by February 2017.<ref name="tech crunch"/>
 
 
==Programming==
 
HBO's programming schedule currently consists largely of theatrically released feature films – which occupy the majority of its daily schedule – and original series primarily aimed at adults (including, {{As of|April 2016|lc=y}}, dramas such as ''[[Game of Thrones]]'', ''[[The Leftovers (TV series)|The Leftovers]]'' and ''[[Westworld (TV series)|Westworld]]'', and comedies such as ''[[Girls_(TV_series)|Girls]]'', ''[[Veep (TV series)|Veep]]'', ''[[Ballers]]'', ''[[Last Week Tonight]]'' and ''[[Silicon Valley (TV series)|Silicon Valley]]''). In addition, HBO also carries original made-for-TV movies, sports events and sports-centric documentary and magazine series, documentary films, behind-the-scenes specials, and concert and stand-up comedy specials. The network primarily airs most of its original programs on its main channel after 8:00&nbsp;p.m. Eastern and Pacific Time, although it airs select original series and made-for-cable movies as well as certain documentaries during the daytime hours; these programs also air at various times on HBO's multiplex channels. HBO Signature, HBO Family, HBO Comedy and HBO Zone also each carry archived HBO programming, airing repeats of former original series and specials dating back to the 1990s.
 
 
HBO has long maintained a policy not to run R-rated films on its primary channel between 6:00&nbsp;a.m. and 8:00&nbsp;p.m. Eastern and Pacific Time;<ref>{{cite news|title=The Insider; HBO's bleeping little secret; bleeped profanity in an airing of the retrospective "Six Feet Under: 2001–2005: In Memoriam|url=http://www.highbeam.com/doc/1G1-135518278.html|author=Michele Greppi|publisher=[[TelevisionWeek]]|via=HighBeam Research|date=August 22, 2005|accessdate=February 25, 2011}} {{subscription required|date=March 2015}}</ref><ref>{{cite web|title=It's Not TV: HBO, The Company That Changed Television: The Wall |url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-the-wall/|author=Bill Mesce|publisher=Sound on Sight|date=September 16, 2013|accessdate=February 1, 2014}}</ref> this policy (which may have once stemmed from HBO's availability on analog cable tiers, while its multiplex channels generally required a [[digital cable]] subscription or at least scrambling) remains in place {{As of|2016|lc=y}}, despite the existence of the [[V-chip]] and other premium services having incorporated R-rated films onto their daytime schedules starting in the mid-1980s. The policy was also applied to all TV-MA rated programs after the [[TV Parental Guidelines]] were implemented on January 1, 1997; however the main HBO channel began airing a limited amount of TV-MA rated original series, movies and documentaries that contain some strong profanity and violence, but are largely devoid of nudity, and graphic violent or sexual content on weekends before 8:00&nbsp;p.m. Eastern in 2010.<ref>{{cite web|title=HBO Schedule: Primary HBO channel|url=http://www.hbo.com/apps/schedule/ScheduleServlet?ACTION_TODAY=TODAY|publisher=HBO |accessdate=October 5, 2012}}</ref> However, HBO does occasionally rebroadcast R-rated films as early as 6:00&nbsp;p.m. Eastern Time as part of its Sunday rebroadcast of the prior Saturday's movie premiere telecast, depending on the length of the film and the scheduling of any HBO original series that air after it.
 
 
Outside of HBO Family, which does not run any programs with either a TV-MA or R rating,<ref>{{cite web|title=HBO Family schedule website|url=http://www.hbo.com/apps/schedule/ScheduleServlet?ACTION_TODAY=TODAY|publisher=Home Box Office Inc.|accessdate=October 5, 2012}}</ref> HBO's other multiplex channels will air TV-MA and R-rated programming during morning and afternoon time periods. HBO also does not typically allow most NC-17 rated films to be aired on the primary channel or its multiplex channels.
 
 
HBO pioneered the [[free preview]] concept – which has since become a standard in the pay television industry – in 1973, as part of a plan to increase subscribership of the channel.<ref>{{cite book|title=It's Not TV: Watching HBO in the Post-Television Era|url=https://books.google.com/books?id=z2SUAgAAQBAJ&pg=PA3&lpg=PA3&dq=HBO+free+preview+Lawrence,+Massachusetts&source=bl&ots=RgDpCLAEn3&sig=qJMEkL6XFCjvYaEUzcMBLWs2fyg&hl=en&sa=X&ei=NXA1VZDRMorYtQWI94HgBw&ved=0CDIQ6AEwAw#v=onepage&q=HBO%20free%20preview%20Lawrence%2C%20Massachusetts&f=false|author=Marc Leverette|author2=Brian L. Ott|author3=Cara Louise Buckley|publisher=[[Routledge]]|page=3|date=March 23, 2009|accessdate=April 20, 2015}}</ref> Cable providers were originally granted permission to carry HBO on a local origination channel in order for those who are not subscribers the ability to view the channel for a limited number of days; with the advent of digital cable and satellite, providers now unencrypt the designated slots of each HBO channel during preview periods. Until the mid-1990s, on-air promotions featured between programs were replaced (and later, merely interspersed) with interstitials featuring on-air hosts asking viewers to subscribe to the service. Although participation was voluntary,<ref>{{cite web|title=It's Not TV: HBO, The Company That Changed Television: Title Fights: The King of Pay-TV|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-expanding-the-brand-part-2/|author=Bill Mesce|publisher=Sound on Sight|date=August 29, 2013|accessdate=April 15, 2014}}</ref> preview events are carried by most major and some smaller pay television providers (the number of providers and the providers that choose to offer the event varies depending on the given free preview period, and may not be carried on all systems owned by a [[multiple system operator]] unless at the provider's discretion); HBO currently offers between three and five preview events each year to participating providers (which are normally scheduled to coincide with the premiere of a new or returning original series, and in the past, a high-profile special or feature film).
 
 
The network also produces short segments promoting new movies with the cooperation of the film studios that hold releasing rights to the projects. These usually consist of either interstitial segments providing a behind-the-scenes look at the making of an upcoming/recently released film, with interviews with the actors and principal crew, or [[red carpet]] coverage, which are almost universally produced by studios with which HBO and Cinemax maintain exclusive premium television broadcast rights. Depending on their length or content, these are either aired as part of the feature segment ''HBO News'' (formerly titled ''HBO Entertainment News'' from 1988 to 2007), which airs during extended promotional breaks between programs and runs between three and five minutes, or as part of ''HBO First Look'', a series of documentary-style interstitial specials (usually running 15 to 20 minutes in length, with no set schedule) that debuted in 1992. These segments, particularly episodes of ''First Look'', have also often been included as bonus features on DVD and [[Blu-ray Disc|Blu-ray]] releases of the films that were profiled (many of which have aired on HBO and Cinemax once they reached their pay-cable distribution windows), though broadcasts of these interstitials have begun to be reduced to only a few episodes per year as HBO has focused on its higher-profile, long-form original programming instead and studios have internally produced behind-the-scenes featurettes for their films for exclusive physical and digital media release.
 
 
During the "Executive Actions" symposium held by ''[[The Washington Post]]'' and [[George Washington University]] in April 2015 (shortly after the launch of the HBO Now streaming service), HBO CEO Richard Plepler said that he does not want the network to be akin to [[Netflix]] in which users "[[binge watching|binge watch]]" its television shows and film content, saying "I don't think it would have been a great thing for HBO or our brand if that had been gobbled up in the first week[...] I think it was very exciting for the viewer to have that mystery held out for an extended period of time." Pleper cited that he feels that binge watching does not correlate with the culture of HBO and HBO watchers.<ref>{{cite web|title=Here's Why HBO's CEO Doesn't Want You To Binge-Watch Shows|url=http://www.huffingtonpost.com/2015/04/28/hbo-slams-binge-watching_n_7160496.html|author=Chris Morran|publisher=[[The Huffington Post]] |date=April 28, 2015}}</ref>
 
 
===Original programming===
 
{{Further information|List of programs broadcast by HBO}}
 
Since the early 1980s, HBO has produced original programming, which include dramatic and comedic series, in addition to its slate of theatrical films. Most of these shows are intended for adults (and, with limited exceptions, are typically assigned [[TV Parental Guidelines#TV-MA|TV-MA ratings]]), often featuring high amounts of profanity, violence, sexual themes and/or nudity that would be much more difficult to get on [[Cable television in the United States#Basic cable|basic cable]] or over-the-air broadcast channels, out of fear of losing sponsors. However some of its original programs, primarily those produced before 2001, have also been aimed at families or children; most of these type of programs have migrated to HBO Family, though HBO has produced very few newer family-oriented series for either channel since that point. In a notable example, HBO ventured back into children's programming with its acquisition of the first-run and streaming rights to ''Sesame Street'', a long-running children's television series that had previously aired on PBS for the vast majority of its run, in the aforementioned deal with Sesame Workshop that was announced in August 2015.<ref name="cnnmoney-sesamestreet"/>
 
 
In addition to maintaining rights to films from various distributors, HBO also produces its own [[television film|made-for-cable movies]] through [[HBO Films]]; the film division, originally named HBO Pictures, began producing original movies for the network in 1983 with the debut of ''The Terry Fox Story''. Unlike most television films produced for cable television, most of the original movies produced by HBO have featured major film actors over the years, ranging from [[James Stewart]] to [[Michael Douglas]]. The channel also produces stand-up comedy specials, which were formerly broadcast under the ''[[On Location (TV series)|On Location]]'', ''HBO Comedy Hour'' and ''HBO Comedy Half-Hour'' banners, which periodically premiere on certain Saturday nights when a boxing match or movie is not scheduled during the late prime time slots.
 
 
One of HBO's first successful specials was ''The Bette Midler Show'' in 1976, which launched the ''[[Standing Room Only (TV series)|Standing Room Only]]'' concert series. For a time in the early 1980s, HBO produced a concert special almost every other month, featuring major music stars such as [[Boy George]] and [[The Who]]. After [[MTV]]'s successful rollout in 1981, the ''Standing Room Only'' series began to produce fewer concerts, but focused more on "world class" music events featuring artists such as [[Elton John]], [[Tina Turner]] and [[Barbra Streisand]], as well as fundraisers such as [[Farm Aid]].<ref name="An Original Voice"/> The ''On Location'' comedy specials, which presented a stand-up comedian's performance in its entirety and uncut, began in 1975 with a special starring [[Robert Klein]]. The first of twelve concert specials televised by the network featuring [[George Carlin]] aired on HBO in 1977 as part of ''On Location'', featuring Carlin's first televised performance of his classic routine, "[[Seven dirty words|The Seven Words You Can Never Say on Television]]".<ref name="An Original Voice"/> As other cable channels incorporated comedy specials due to their inexpensive format, HBO began to model its strategy with its comedy specials after its music programming, focusing on a few specials each year featuring popular comedians.<ref name="An Original Voice"/>
 
 
===Movie library===
 
{{As of|May 2016}}, HBO – as well as its sister channel Cinemax – maintains exclusive first-run film licensing agreements with network sister company [[Warner Bros.|Warner Bros. Entertainment]] (including content from subsidiaries [[Warner Bros. Animation]], [[New Line Cinema]] since 2005, and [[Castle Rock Entertainment]]),<ref>{{cite news|title=HBO eclipses Starz in 8-year U pact|url=http://www.variety.com/article/VR1117793026/?refCatId=14|author=John Dempsey|periodical=Variety|publisher=[[Reed Business Information]]|date=January 30, 2001}}</ref> [[20th Century Fox]] since 1979 (including content from subsidiaries [[20th Century Fox Animation]], [[Blue Sky Studios]], [[Regency Enterprises|New Regency Productions]], and [[Fox Searchlight Pictures]]),<ref>{{cite news|title=HBO restocks Fox flicks with 6-year, $1 bil deal.|url=http://business.highbeam.com/2012/article-1G1-58517545/hbo-restocks-fox-flicks-6year-1-bil-deal|author=Scott Hettrick|periodical=The Hollywood Reporter|publisher=BPI|via=HighBeam Research|date=December 15, 1999}} {{subscription required|date=March 2015}}</ref> [[Universal Studios]] since 2003 (including content from subsidiaries [[Universal Animation Studios]], [[Working Title Films]], [[Illumination Entertainment]] and [[Focus Features]]),<ref>{{cite news|title=HBO bid bests Starz|url=http://business.highbeam.com/5543/article-1G1-80191669/hbo-bid-bests-starz|author=Mike Reynolds|periodical=Cable World|via=HighBeam Research|date=February 5, 2001}} {{subscription required|date=March 2015}}</ref><ref>{{cite news|title=HBO, Uni ink licensing deal|url=http://business.highbeam.com/2012/article-1G1-70431507/hbo-uni-ink-licensing-deal|author=Brett Sporich|author2=Nellie Andreeva|periodical=The Hollywood Reporter|publisher=BPI|via=HighBeam Research|date=February 6, 2001}} {{subscription required|date=March 2015}}</ref> [[Summit Entertainment]] since 2013,<ref>{{cite press release|title=HBO and Summit Entertainment Enter Into Exclusive Output Agreement|url=http://thefutoncritic.com/news/2011/05/26/hbo-and-summit-entertainment-enter-into-exclusive-output-agreement-328415/20110526hbo04/|publisher=Home Box Office|via=The Futon Critic|date=May 26, 2011}}</ref> and [[DreamWorks]] since 1996 (excluding films that DreamWorks co-produces in conjunction with [[Touchstone Pictures]], with rights to live action co-productions by the two studios being held by Showtime).<ref>{{cite news|title=HBO Buys Rights to New Studio's Films|url=https://www.nytimes.com/1995/03/09/business/hbo-buys-rights-to-new-studio-s-films.html|author=Geraldine Fabrikant|newspaper=The New York Times|date=March 9, 1995}}</ref><ref>{{cite news|title=March Gladness For HBO: A Billion-Dollar Deal And Costner, Too|url=http://articles.philly.com/1995-03-14/entertainment/25701186_1_rating-dreamworks-abc|author=Lee Winfrey|newspaper=[[The Philadelphia Inquirer]]|agency=[[New York Daily News]] and Knight-Ridder News Service|date=March 14, 1995}}</ref>
 
 
The first-run film output agreement with Fox was renewed by HBO for ten years on August 15, 2012 (with a provision allowing the studio to release its films through digital platforms such as [[iTunes]] and [[Amazon.com|Amazon]] during a film's term of license with the channel for the first time),<ref name="HBO Fox">{{cite news|title=HBO and 20th Century Fox renew output deal|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hbo20th-20120815,0,5442974.story|author=Joe Flint|newspaper=Los Angeles Times|date=August 15, 2012}}</ref> and the Universal output deal was renewed for ten years on January 6, 2013 (with the exception of certain animated films that HBO can offer to pass over to the [[Netflix]] streaming service).<ref>{{cite news|title=HBO extends Universal deal, keeping films from Netflix|url=https://movies.yahoo.com/news/hbo-extends-universal-studio-deal-keeping-films-netflix-201204480--finance.html|publisher=[[Yahoo! Movies]]|date=January 6, 2013}}</ref> The first-run output deal with Summit Entertainment was renewed by HBO for an additional four years on March 1, 2016.<ref name="HBO Chief">{{cite news|title=HBO Chief Talks HBO Now, International Expansion and Summit Output Extension|url=http://variety.com/2016/tv/news/hbo-chief-richard-plepler-summit-entertainment-1201720758/|author=Cynthia Littleton|periodical=Variety|date=March 2, 2016}}</ref> Since 2008, HBO also holds exclusive pay cable rights to its own in-house theatrical films made through HBO Films.
 
 
HBO also shows sub-runs – runs of films that have already received broadcast or syndicated television airings – of theatrical films from [[Paramount Pictures]] (including content from subsidiary [[Republic Pictures]], both for films released prior to 2003), [[The Walt Disney Studios (production company)|Walt Disney Studios Motion Pictures]] (including content from subsidiaries [[Walt Disney Pictures]], Touchstone Pictures, [[Hollywood Pictures]], and former subsidiary and current independently operated studio [[Miramax Films]]), [[Sony Pictures Entertainment]] (including content from subsidiaries [[Columbia Pictures]], [[Sony Pictures Classics]], [[Screen Gems]] and former HBO sister company [[TriStar Pictures]], all for films released prior to 2005), [[Metro-Goldwyn-Mayer]] (including content from subsidiaries [[United Artists]], [[Orion Pictures]] and [[The Samuel Goldwyn Company]]), and [[Lions Gate Entertainment]] (for films released prior to 2004).<ref>{{cite news|title=HBO reups Lions Gate deal after a bid war; Deal attributed to 'Monster's Ball,' 'O' success|url=http://www.variety.com/article/VR1117870972/|author=John Dempsey|periodical=Variety|publisher=Reed Business Information|date=August 8, 2002}}</ref>
 
 
Films to which HBO holds the pay cable rights will usually also run on Cinemax during their licensing term, although some feature films from the aforementioned studios that the two channels have broadcast rights to will make their premium television debut on HBO several weeks before their premiere on Cinemax and vice versa.
 
 
====Former first-run contracts====
 
During the early years of premium cable, it was not uncommon for multiple pay television services, including HBO, Showtime and The Movie Channel (and later, Cinemax), to hold broadcast rights to the same feature films. HBO began purchasing exclusive rights to broadcast select individual films in the late 1970s; these gradually expanded to exclusive output deals (which are commonplace with North American premium channels to this day), in which a pay service enters into a licensing agreement to broadcast movies from a particular film studio over a period of years. HBO signed its first major exclusive film output deal with Columbia Pictures in the early 1980s.<ref name="Movie Duels">{{cite web|title=It's Not TV: HBO, The Company That Changed Television: The Movie Duels|url=http://www.soundonsight.org/its-not-tv-hbo-the-company-that-changed-television-the-movie-duels/|author=Bill Mesce|publisher=Sound on Sight|date=September 2, 2013|accessdate=February 1, 2014}}</ref> During the 1980s, HBO also held rights to films from TriStar Pictures (whose output deal with HBO, as well as that with Columbia Pictures, expired after 2004) and Orion Pictures;<ref>{{cite news|title=HBO, Warner May Sign Deal|url=http://articles.latimes.com/1986-06-03/business/fi-9224_1_movie-channel|author=David Crook|newspaper=Los Angeles Times|date=June 3, 1986}}</ref><ref>{{cite news|title=H.B.O. Signs Studios' Deal|url=https://www.nytimes.com/1995/06/29/business/hbo-signs-studios-deal.html|newspaper=The New York Times|date=June 29, 1995}}</ref> as of February 2013, rival premium channel [[Starz (TV channel)|Starz]] has an exclusive deal with Sony Pictures Entertainment, and is the rightsholder to all newer films from Columbia and TriStar.<ref>{{cite news|title=Starz renews deal to get Sony movies through 2021; deal seen as must-win for channel|url=http://www.washingtonpost.com/entertainment/starz-renews-deal-to-get-sony-movies-through-2021-deal-seen-as-must-win-for-channel/2013/02/11/fe7ae5d4-7473-11e2-9889-60bfcbb02149_story.html|newspaper=[[The Washington Post]]|date=February 11, 2013}}</ref>
 
 
Films released by Paramount Pictures between mid-1988 and late 1997 were broadcast on HBO;<ref>{{cite web|title=HBO Buying Rights To Paramount Films |url=https://www.nytimes.com/1987/07/15/business/hbo-buying-rights-to-paramount-films.html|author=Geraldine Fabrikant|newspaper=The New York Times |date=July 15, 1987}}</ref> rival premium channel Showtime assumed pay television rights to Paramount-released films in 1998, and held them until 2008, with the rights being turned over to upstart pay service [[Epix (TV network)|Epix]] (which Paramount and its corporate parent [[Viacom]] partially owns) the following year.<ref>{{cite web|title=Showtime Networks (SNI) and Paramount Pictures announce exclusive output deal; most exclusive titles ever in single pact for the Premium Network|url=http://www.thefreelibrary.com/Showtime+Networks+%28SNI%29+and+Paramount+Pictures+announce+exclusive...-a016877979|agency=[[Business Wire]]|publisher=[[Showtime Networks]]|via=The Free Library|date=May 18, 1995}}</ref><ref>{{cite web|title=NATPE 2009: Studio 3's New Net Will Be epix Premium channel to launch Q4 2009|url=http://www.broadcastingcable.com/news/syndication-and-distribution/natpe-2009-studio-3%E2%80%99s-new-net-will-be-epix/50779|author=Paige Albiniak|periodical=Broadcasting & Cable|publisher=Reed Business Information|date=January 27, 2009|accessdate=March 23, 2015}}</ref> HBO relinquished its deal with DreamWorks Pictures to broadcast its live-action films at the end of 2010, when the distribution rights shifted from Paramount Pictures to Touchstone Pictures (whose films are broadcast by Showtime through a distribution agreement with the Walt Disney Motion Pictures Group).<ref>{{cite web|title=Showtime signs deal to air DreamWorks films|url=http://www.reuters.com/article/2010/03/12/us-dreamworks-idUSTRE62B05H20100312|agency=[[Reuters]]|date=March 12, 2010}}</ref> HBO's contract with [[DreamWorks Animation]] expired after 2012, at which time Netflix assumed pay television rights to that studio's releases.<ref>{{cite news|title=Netflix, DreamWorks Announce Content Deal |url=https://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html?pagewanted=all|author=Brooks Barnes|author2=[[Brian Stelter]]|newspaper=The New York Times|date=September 26, 2011|accessdate=September 27, 2011}}</ref>
 
 
===Sports programming===
 
HBO broadcasts a limited amount of sports programming as well as sports-related discussion and documentary series produced by the channel's HBO Sports division; HBO – through its parent holding company Home Box Office Inc. – also operates HBO PPV (formerly TVKO), which serves as a distributor of major [[boxing]] events for [[pay-per-view]].
 
 
HBO's first sports broadcast was of a New York Rangers-Vancouver Canucks NHL game, transmitted to a Service Electric cable system in Wilkes-Barre, Pennsylvania on November 8, 1972; the channel continued to air select NHL hockey games through the mid-1970s. HBO has long been known for its telecasts of boxing matches (which usually air on Saturday nights every two to three weeks on average), including those shown on its flagship sports program ''HBO World Championship Boxing''. On September 30, 1975, the "Thrilla in Manila" boxing match between Muhammad Ali and Joe Frazier aired on HBO and was the first program on the pay cable network to be broadcast via satellite. [[1975 Wimbledon Championships|That same year]], HBO began airing coverage of [[The Championships, Wimbledon|Wimbledon]]; it held contractual rights to coverage of the tennis tournament through [[1999 Wimbledon Championships|1999]], when it lost the rights to sister network [[TNT (TV network)|TNT]] (owned by Time Warner's [[Turner Broadcasting System]] subsidiary).
 
 
In 1973, HBO aired a [[World Wrestling Entertainment|World Wide Wrestling Federation]] event from [[Madison Square Garden]], headlined by a match between [[George Steele]] and [[Pedro Morales]]. During the mid-1970s, HBO aired several basketball games from the [[National Basketball Association]] and the [[American Basketball Association]] (notably, [[1976 ABA Playoffs|the last ABA Finals game]] in 1976, prior to the latter league's merger with the NBA, between the [[New York Nets]] and the [[Denver Nuggets]]). HBO also aired [[Professional Bowlers Association]] (PBA) events during the 1970s; [[Dick Stockton]] served as the [[play-by-play]] announcer and Skee Foremsky acted as the [[color commentator]] for the [[bowling]] telecasts.<ref>{{Cite AV media |via=YouTube |title=1974 PBA New Jersey Open Introduction |url=https://www.youtube.com/watch?v=2Yg-pQC96Qw |accessdate=October 5, 2012}}</ref>
 
 
In 1977, HBO premiered the channel's longest-running program, and its first sports-related documentary and analysis series ''[[Inside the NFL]]'', featuring game reviews of [[National Football League]] games from the previous week of the league season as well as interviews with players, coaches and team management; HBO canceled the program in February 2008 after 30 seasons (the program was later acquired by rival premium channel Showtime, which began airing the series in September 2008). HBO expanded its boxing slate in September 1996, with the launch of ''Boxing After Dark'', a program which showcases fights from up-and-coming boxing talents.
 
 
The network would build upon ''Inside the NFL'' with debut of additional sports talk and documentary programs: ''[[Race for the Pennant]]'' (concerning the [[Major League Baseball]] season, running from 1978 to 1992), ''[[Real Sports with Bryant Gumbel]]'' (which debuted in 1998), ''[[On the Record with Bob Costas]]'' (which debuted in 2001, and was revamped as ''[[Costas Now]]'' in 2005, ending in 2009), and ''[[Joe Buck Live]]'' (which ran for one season in 2009). In 2001, HBO and [[NFL Films]] began to jointly produce the documentary series ''[[Hard Knocks (TV series)|Hard Knocks]]'', which follows an individual [[National Football League|NFL]] team each season during [[training camp]] and their preparations for the upcoming football season.<ref name="An Original Voice"/><ref>{{cite web|title=HBO Hard Knocks|url=http://www.hbo.com/hardknocks/|publisher=Home Box Office Inc.|accessdate=October 5, 2012}}</ref>
 
 
HBO Sports has been headed by several well-known television executives over the years, including its founder Steve Powell (later head of programming at [[ESPN]]), Dave Meister (later head of the [[Tennis Channel]]), Seth Abraham (later head of [[MSG (TV network)|MSG Network]]),<ref name="An Original Voice"/> and [[Ross Greenburg]].
 
 
===Documentaries===
 
[[File:Alexandra Pelosi and Jim McGreevey Fall to Grace.JPG|thumb|right|225px|Filmmaker [[Alexandra Pelosi]] and former [[Governor of New Jersey|New Jersey Governor]] [[Jim McGreevey]] at the New York City premiere of Pelosi's HBO documentary about McGreevey, ''[[Fall to Grace (documentary)|Fall to Grace]]'', in March 2013.]]
 
Many of HBO's documentary series appear under the ''[[America Undercover]]'' brand, the regular features of which have been ''[[Real Sex]]'' (a late night magazine-formatted series of specials that ran from 1992 to 2009, which frankly explored a variety of mainstream and non-mainstream sexual matters<ref name="An Original Voice"/>) and ''[[Autopsy (TV series)|Autopsy]]''. One of the most notable ''America Undercover'' specials was 1985's ''Soldiers in Hiding'', focusing on [[homelessness|homeless]] veterans of the [[Vietnam War]] living in the wilderness, which won the first [[Academy Award]] for a cable television service in the Best Documentary category (although HBO has had some of its documentaries enter limited theatrical release to qualify for Oscar nominations in later years).<ref name="An Original Voice"/> HBO is also noted for its ''Sports of the 20th Century'' documentary brand. One of its most recent documentaries was ''Dare to Dream'', about the [[U.S. Women's Soccer Team]] and their effort to make a difference, and featured [[Mia Hamm]], [[Kristine Lilly]], [[Brandi Chastain]], [[Joy Fawcett]] and [[Julie Foudy]].
 
 
HBO's first successful documentary aired in 1979, the six-part series ''[[Time Was]]'', which featured host [[Dick Cavett]] being inserted into seminal events occurring between the 1920s and the 1970s. 1981's ''She's Nobody's Baby'', produced by ''[[Ms. (magazine)|Ms.]]'' magazine, was another well-known documentary tracing the evolution in the societal role of American women during the 20th Century; the special earned HBO the first [[Peabody Award]] won by a pay television service.<ref>{{cite web|title=41st Annual Peabody Awards|url=http://www.peabodyawards.com/award-profile/shes-nobodys-baby-the-history-of-american-women-in-the-20th-century|publisher=[[Henry W. Grady College of Journalism and Mass Communication]]|date=May 1982}}</ref> Since then, the network has brought home numerous Peabody Awards for its documentary films.<ref>{{cite web|title=HBO Shows that Brought Home Peabodys|url=http://www.peabodyawards.com/stories/story/hbo-shows-that-brought-home-peabodys|publisher=Henry W. Grady College of Journalism and Mass Communication}}</ref> HBO had also broadcast informational documentaries produced in partnership with ''[[Consumer Reports]]'' starting in 1980, focusing on subjects from product safety to finance to health.<ref name="An Original Voice"/> One such documentary, ''AIDS: Everything You and Your Family Need to Know…But Were Afraid to Ask'', which aired in 1987 at the height of the [[AIDS]] epidemic in the U.S., provided factual information on [[HIV-AIDS|AIDS and HIV]] and was hosted by then-[[Surgeon General of the United States|Surgeon General]] [[C. Everett Koop]].<ref name="An Original Voice"/>
 
 
In 2004, guided by human rights activist [[Ansar Burney]], an HBO team for ''Real Sports with Bryant Gumbel'' used a hidden camera to document slavery and torture in secret desert camps where boys under the age of five were trained to [[camel racing|race camels]], a national sport in the [[United Arab Emirates]] (UAE). This half-hour investigative report exposed a carefully hidden [[child slavery]] ring that bought or [[kidnapping|kidnapped]] hundreds of young boys in Pakistan and Bangladesh, who were then forced to become camel jockeys in the UAE. The report also questioned the sincerity of U.S. diplomacy in pressuring the UAE, an ally to the United States, to comply with its own stated policy of banning the use of children under 15 from camel racing. The documentary won a Sports Emmy Award in 2004 for "Outstanding Sports Journalism" and the 2006 [[Alfred I. duPont–Columbia University Award]] for "Outstanding Broadcast Journalism". It also brought worldwide attention to the plight of child camel jockeys in the Middle East and helped the Ansar Burney Trust to convince the governments of [[Qatar]] and the UAE to end the use of children in the sport.
 
 
In 2006, film director [[Spike Lee]] made a two-part four-hour documentary on [[Hurricane Katrina]] called ''[[When the Levees Broke: A Requiem in Four Acts]]''. Also in 2006, documentary artist [[Lauren Greenfield]] directed a feature-length film about four young women struggling with [[eating disorder]]s seeking treatment at the Renfrew Clinic in Florida, called ''[[Thin (film)|Thin]]''. 2008 saw the U.S. television premiere of ''[[Baghdad High]]'', a documentary that depicted the lives of four boys attending a high school in [[Baghdad]], [[Iraq]], over the course of one year in the form of a video diary that was filmed by the boys themselves, who were given video cameras for the project.<ref name="NYT">{{cite news|title=Girls, Gunfire and Despair: Senior Year for 4 Iraqi Boys|url=https://www.nytimes.com/2008/08/04/arts/television/04high.html|author=Mike Hale|newspaper=The New York Times|date=August 4, 2008|accessdate=August 22, 2008}}</ref>
 
 
In November 2008, HBO paid low seven figures for U.S. television rights to Amy Rice and Alicia Sams's documentary, ''By the People: The Election of [[Barack Obama]]''. The film covers Obama's 2006 trip to Africa, his presidential primary campaign, the [[United States presidential election, 2008|2008 general election]] and his [[First inauguration of Barack Obama|inauguration]]. The documentary received theatrical release in New York City and Los Angeles, and aired on HBO in November 2009.<ref>{{cite news|title=HBO inaugurates Obama doc|url=http://www.variety.com/article/VR1117995410.html|author=Michael Jones|periodical=Variety|date=November 6, 2008}}</ref>
 
 
In November 2012, HBO aired a four-part documentary titled ''Witness'', each part of which is devoted to covering photojournalists in four conflict regions: [[Ciudad Juárez|Juarez]], [[Libya]], [[South Sudan]] and [[Rio de Janeiro]].<ref>{{cite news|title=HBO's Witness Goes Inside the Pulse-Pounding World of Conflict Photographers|url=https://www.wired.com/rawfile/2012/11/hbo-witness/|author=Jakob Schiller|periodical=[[Wired (magazine)|Wired]]|date=November 21, 2012}}</ref> On March 28, 2013, the channel premiered the [[Alexandra Pelosi]]-directed documentary ''[[Fall to Grace (documentary)|Fall to Grace]]'', about former [[Governor of New Jersey|New Jersey Governor]] [[Jim McGreevey]], who resigned from the post in 2011 following the revelation of an infidelity scandal that led McGreevey to come out as [[homosexuality|gay]].<ref>{{cite web|title=Fall to Grace|url=http://www.hbo.com/documentaries/fall-to-grace/index.html|publisher=HBO|accessdate=March 22, 2013}}</ref><ref>{{cite web|title=Jim McGreevey Needs Your Approval|url=http://nymag.com/news/intelligencer/jim-mcgreevey-2013-4/|author=Carl Swanson|periodical=[[New York (magazine)|New York]]|date=March 22, 2013|accessdate=March 22, 2013}}</ref> On April 10, 2013, HBO aired ''50 Children: The Rescue Mission of Mr. and Mrs. Kraus'', a documentary about the story of Gilbert and Eleanor Kraus, a Jewish couple from [[Philadelphia]] who traveled to [[Nazi Germany]] in 1939 and, with the help of the [[B'rith Sholom]] fraternal organization, saved Jewish children in [[Vienna]] from likely death in [[The Holocaust]] by finding them new homes in Philadelphia. In April 2013, the channel aired the documentary ''[[An Apology to Elephants]]'', about the purported abuse and brutal treatment of elephants.
 
 
==Other ventures==
 
In addition to its linear television channels, HBO has entered into other ventures:
 
 
===Television channels===
 
 
====Take 2====
 
In April 1979, HBO launched its first attempt at a spin-off service, Take 2. Designed as a family-oriented mini-pay service, Take 2 was essentially formatted as an alternative to HBO, without any R-rated program content. The channel was ultimately deemed a major failure due to low subscribership and limited carriage by cable providers, and ceased operations late that summer.<ref name="Movie Duels"/> HBO management analysized the mistakes that led to Take 2's downfall, which would result in the development of the network's second and more successful attempt at a secondary pay service, the movie-focused Cinemax, which launched on August 1, 1980.
 
 
====Festival====
 
[[File:hbosfestival.png|175px|right|thumb|Logo of HBO's early family-friendly service ''Festival'']]
 
[[File:FestivalChannelguide0188.jpg|left|100px|thumb|Example of ''Festival's'' monthly guide provided to subscribers (January 1988).]]
 
In 1987,{{specify|date=May 2016}} HBO launched the premium channel '''Festival''',<ref name="Festival program guide 1987">{{cite journal|title=Festival program guide|publisher=Home Box Office Inc.|date=1987}}</ref> a separate service that was distinctively programmed to provide [[family-friendly]] fare, which featured [[Golden age (metaphor)|classic]] and recent hit movies, as well as HBO's original specials (which were branded when broadcast on the channel under the banner "Centerstage", which featured stand-up comedy, concert specials and [[ice skating]] shows) and documentaries.
 
 
Festival, whose on-air slogan was ''Quality Entertainment You Welcome Home'',<ref>{{cite journal|title=Festival program guide|publisher=Home Box Office Inc.|page=Front cover|date=January 1988}}</ref> had also broadcast collections of feature films featuring a particular movie star (known as "Star Salutes"). What differed Festival from HBO was that the former channel was programmed as a family-oriented service. Atypical for a premium service, Festival featured edited versions of R-rated movies that were recut in order to fit a PG rating and allowed only high-quality series, specials and movies to be broadcast on the channel's schedule.<ref>{{cite news|title=HBO Launching Service To Attract Older Audience|url=http://articles.sun-sentinel.com/1986-02-17/features/8601100851_1_hbo-festival-new-channel|author=Thomas Morgan|newspaper=[[Fort Lauderdale Sun-Sentinel]]|agency=The New York Times|date=February 17, 1986}}</ref>
 
 
As Festival was designed as a mini-pay premium service (formatted similarly to Take 2 before it), the cost of a monthly subscription of the channel was also priced lower than that of HBO and Cinemax. Festival provided its subscribers with a color 20-page monthly program guide. Like HBO, Festival also ran occasional free preview periods, such as the October 30 to November 2, 1987 preview hosted by [[Tony Randall]]. However, the channel suffered from insufficient cable carriage as only a few providers carried Festival; as such, it could not compete with then-fellow premium service [[Disney Channel|The Disney Channel]], which also maintained a family-oriented programming format (that service would convert into a basic cable channel in April 1997). Festival would eventually shut down in late 1988{{specify|date=May 2016}}.<ref name="HBO Expanding the Brand"/><ref name="Festival program guide 1987"/>
 
 
====The Comedy Channel / Comedy Central====
 
{{main article|The Comedy Channel (United States)|Comedy Central}}
 
In 1989, HBO created The Comedy Channel, a [[cable channel|basic cable channel]] that featured clips excerpted from stand-up comedy sets, comedic feature films and television series (using a programming model similar to the original format of MTV),<ref name="HBO Expanding the Brand"/> which launched on November 15 of that year. The channel competed with another startup comedy-oriented cable channel that debuted the following year, Viacom-owned [[Ha! (TV channel)|Ha!: The TV Comedy Network]], which focused on reruns of older network sitcoms. Both channels suffered from insufficient cable carriage (both Ha! and The Comedy Channel each had fewer than 10 million subscribers). This resulted in Viacom and HBO reaching an agreement to merge Ha! and The Comedy Channel into a single channel called CTV: The Comedy Network, which debuted on April 1, 1991;<ref>{{cite news|title=2 Comedy Channels Will Merge|url=https://query.nytimes.com/gst/fullpage.html?res=9C0CE7D7163FF93AA25751C1A966958260|author=Bill Carter|newspaper=The New York Times|date=December 19, 1990}}</ref> the channel subsequently changed its name three months later to Comedy Central due to confusion and potential legal issues with Canadian broadcaster, the [[CTV Television Network]]. Time Warner/HBO exited the venture when Viacom bought out its 50% stake in Comedy Central for $1.23 billion in April 2003.<ref name="cnn03">{{cite news|title=Viacom buys Comedy Central|url=http://money.cnn.com/2003/04/22/news/companies/viacom/index.htm|agency=Reuters|publisher=CNN Money |date=April 22, 2003|accessdate=August 3, 2007}}</ref>
 
 
===Television and film production===
 
HBO formed the production company HBO Independent Productions in 1990, which mainly served to produce [[sitcom]]s for broadcast television and basic cable (which included series such as ''[[Martin (TV series)|Martin]]'', ''[[Roc (TV series)|Roc]]'', ''[[The Ben Stiller Show]]'' and ''[[Everybody Loves Raymond]]''). [[HBO Downtown Productions]] was formed one year later, producing comedy specials for HBO, as well as program content for Comedy Central (such as ''[[Politically Incorrect with Bill Maher]]'' and ''[[Dr. Katz, Professional Therapist]]'').
 
 
HBO also operates HBO Films, which was established in 1999 as a reconfiguration and consolidation of two separate movie divisions operated by Home Box Office Inc., HBO NYC Productions and HBO Pictures. HBO also operated another film division called HBO Showcase, which began operations in 1986; it was shut down in 1996 and was relaunched as HBO NYC Productions.
 
 
HBO also participated in a number of [[joint venture]]s in film production:
 
* In 1982, HBO entered into a joint venture with [[Columbia Pictures]] and [[CBS Theatrical Films]] to form [[TriStar Pictures|Tri-Star Pictures]] (the [[hyphen]] was dropped from the name in 1991), in order to pool resources to split the ever-growing costs of making feature films. Tri-Star's first production, ''[[The Natural (film)|The Natural]]'', was released in 1984. CBS sold its ownership stake in the studio in November 1985.<ref>{{cite news|title=CBS Sells Stake In Tri-Star Inc|url=https://www.nytimes.com/1985/11/16/business/cbs-sells-stake-in-tri-star-inc.html|agency=[[Associated Press]]|newspaper=The New York Times|date=November 16, 1985|accessdate=October 5, 2012}}</ref> In April 1987, Tri-Star entered into the television production business with the formation of [[TriStar Television|Tri-Star Television]]. HBO relinquished its stake in Tri-Star that December, with Columbia Pictures buying its venture shares and merging Columbia and Tri-Star into Columbia Pictures Entertainment. As of 2015, TriStar operates as a production arm of Sony Pictures Entertainment.
 
* In 1983, HBO entered into a [[limited partnership]] with [[Thorn EMI]] to create [[Silver Screen Partners]], which was the first LP of its kind that was developed for the purpose of financing the production of feature films. The studio only released seven films between 1983 and 1986, most of which were not commercial or critical successes, with the minor exception of the 1985 comedy film ''[[Volunteers (film)|Volunteers]]''.<ref name="Movie Duels"/>
 
* In 1993, HBO invested in upstart film production company [[Savoy Pictures]] (co-founded by Victor A. Kaufman and Lewis J. Korman). The studio held investments in other properties including Savoy Broadcasting, a minority-owned communications firm, that evolved into [[SF Broadcasting]] (which was operated in a joint venture with the [[Fox Broadcasting Company]], and [[1994 United States broadcast TV realignment#Burnham Broadcasting|affiliated its four stations]] with that network between September 1995 and January 1996). Savoy Pictures was unable to experience success with any of its feature film releases, and eventually folded in 1997.<ref name="Movie Duels"/>
 
* In 2005, HBO Films and New Line Cinema formed [[Picturehouse (company)|Picturehouse]], a worldwide theatrical distribution company for high-quality [[independent film]]s. The company was shut down in 2008 as part of the consolidation of New Line with its sister studio Warner Bros. Entertainment (Picturehouse [[chief executive officer|CEO]] Bob Berney would later resurrect the studio as an independent entity from Time Warner).<ref name="Movie Duels"/>
 
 
===Home video===
 
As objections to the advent of [[home video]] from factions of the entertainment industry began to die down, in November 1984, HBO partnered with independent film distributor Thorn EMI to form Thorn EMI/HBO Video.<ref>''[[Billboard (magazine)|Billboard]]'' (December 1, 1984, page 6)</ref> Thorn EMI cut various distribution agreements with smaller film production companies that did not have their own home video units, such as Orion Pictures and New Line Cinema.<ref name="HBO Expanding the Brand"/> In 1986, [[Cannon Films]] bought out Thorn EMI's interest in the unit, which was accordingly renamed HBO/Cannon Video. Cannon dropped out of the venture by 1987 after the studio took a financial hit following its attempt at a series of larger budget films that did not experience box office success; the unit was then renamed HBO Video.<ref name="HBO Expanding the Brand"/> Over time, HBO Video (which eventually became HBO Home Entertainment by the early [[2010s (decade)|2010s]]) shifted away from releasing films from independent studios to releasing HBO's catalog of original programs and films on DVD and Blu-ray Disc.<ref name="HBO Expanding the Brand"/>
 
 
===Merchandising===
 
Various products have been marketed that have used the HBO trademark and/or are based around the channel's programming. In 2005, HBO entered into an agreement with [[AT&T Mobility|Cingular Wireless]] to establish HBO Mobile, a pre-[[smartphone]] era mobile web service.<ref>{{cite web|title=HBO, Cingular pact for exclusive mobile deal|url=http://www.tv.com/news/hbo-cingular-pact-for-exclusive-mobile-deal-2700/|agency=Reuters|publisher=[[TV.com]]|date=December 16, 2005}}</ref> Operating as a pay service (a model similar to that used by the channel itself), HBO Mobile featured information on HBO's original programming (including episode guides), [[mobile wallpaper]]s and [[ringtone]]s voiced by cast members of the channel's series (HBO Mobile also operated a similar service, HBO Family Mobile, which offered full-length episodes of the channel's children's programming). That same year, [[Mattel]] and [[Screenlife]] released a version of the DVD interactive game ''[[Scene It?]]'', featuring trivia relating to HBO's original series.
 
 
==Branding==
 
When HBO launched in 1972, its original logo was merely consisted of the "Home Box Office" name and a ticket stub surrounded by a lighted [[marquee (sign)|marquee]]. The original version of its current logo (designed by Bemis Balkind) was introduced in 1975, using an uppercase bold "HBO" text with a circle inside the 'O', which in turn cuts into the 'B'. The logo was modified in 1980 (although it did not completely replace the original version until 1981), with the 'B' and the 'O' becoming full letterforms, albeit continuing to be attached to each other. The simplicity of the logo makes it fairly easy to duplicate, something HBO has taken advantage of many times over the years.
 
 
[[File:HBO New Logo.png|thumb|left|145px|Glossed variant of current HBO logo, used since July 5, 2014.]]
 
The logo became iconic due to a program opening sequence produced in 1981 by New York City production firm [[Liberty Studios]], nicknamed "HBO in Space", which was used from September 20, 1982 to September 30, 1997.<ref>{{Cite AV media |via=YouTube |title=HBO Intro – Behind the Scenes |url=https://www.youtube.com/watch?v=agS6ZXBrcng |accessdate=October 5, 2012}}</ref> The original full version begins with a window shot of a family (or alternately, a married couple) in an apartment sitting down to watch HBO on their television set (which was replaced by a cloudscape that faded into the city sequence in December 1983), which transitions to a fly-through over a constructed model cityscape and countryside. A starburst – or "stargate effect" – then occurs following a pan towards a star-filled sky (which begins a shorter version of the sequence), unveiling a chrome-plated HBO logo that flies and rotates into view; colored light beams encircle the side of the "O", then flash to a partially animated sequence featuring more lights racing counter-clockwise in its interior on a silver axis, revealing "HBO Feature Presentation" or another program type (such as "Standing Room Only", "HBO Special" or "On Location") in block text, before additional beams sweep across the text and shine, with more flashing into a fade to black. Most variants of this sequence were discontinued in 1986, except for the feature presentation (which was relegated to use only for the main prime time film), "Saturday Night Movie" and "Sunday Night Movie" variants (the latter two of which were discontinued in 1993). Many versions of the intro are available on [[YouTube]], including one uploaded to HBO's official YouTube channel.<ref>{{Cite AV media |via=YouTube |title=HBO 1983 Intro (HBO) |url=https://www.youtube.com/watch?v=i1NKoMNy5bY |date=February 22, 2008 |accessdate=October 5, 2012}}</ref> The accompanying fanfare – originally composed for [[Score Productions]] by Ferdinand Jay Smith III of [[Jay Advertising]], who adapted the theme from the Scherzo movement of [[Antonín Dvořák]]'s [[Symphony No. 9 (Dvořák)|Ninth Symphony]] – has become a musical signature for HBO, and has been used in feature presentation, upcoming program and evening schedule bumpers, and network IDs since 1998 with various arrangements from [[French horn|horns]] to [[piano]] being used over the years.
 
 
Another well-known HBO program opener, "Neon Lights", began movies airing outside of primetime from November 1, 1986, to September 30, 1997. The sequence, set to a synth and electric guitar theme, begins with a purple HBO logo on a film strip with blue, green and pink light rays shooting through it as the strip rotates out of view; the lights shoot through several glowing CG slots until a flash of light hits a field of spheres in varying colors, which zoom out to form a light purple HBO logo overlaid by a cursive magenta "Movie" script against a black background with rows of light purple spheres.<ref>{{Cite AV media |via=YouTube |title=HBO 1987 Movie Intro |url=https://www.youtube.com/watch?v=Gc3CdRxNsZ8 |date=June 24, 2008|accessdate=March 11, 2013}}</ref> From 1997 to 1999, HBO used several feature presentation bumpers designed by Pittard Sullivan featuring the network logo in different situations (such as a fish in water, a celebrity in a [[limousine]], a large HBO logo chasing a man and a neon HBO logo on the rooftop of a building); these sequences were also used by the network as IDs from 1997 to 2002, and in upcoming program and evening schedule bumpers until 2000.
 
 
From September 1999 to April 1, 2011, HBO used a Pittard Sullivan-designed CGI feature presentation bumper sequence that features a flyover similar to the 1982 sequence, starting with the front of a movie theater featuring a marquee that reads "HBO Feature Presentation", and trekking through a country road, a snowy mountain road near a cliff and a desert road (respectively passing under a tower, tunnel and tanker truck shaped in the individual letters of the HBO logotype); this leads into a road in an urban neighborhood (with [[skyscraper]]s visible in the background) that becomes a bridge upon the city's [[downtown]] area, and lead to a slowing flyover toward and pan over an HBO logo-shaped lake that starts with several spotlights rapidly turning on and ends with a 3D animation of the "Feature Presentation" text. The closing animation that is seen both in the full version as well as a shorter version of the sequence (seen outside of weekend prime time films and Saturday film premieres, when the longer sequence was used).<ref>{{Cite AV media |via=YouTube |title=YouTube-HBO Feature Presentation: 1999 version |url=https://www.youtube.com/watch?v=KgdnknJuB74 |date=February 2, 2009 |accessdate=October 5, 2012}}</ref>
 
 
The sequence was replaced on April 2, 2011 – as part of a new graphics package implemented on that date across the HBO multiplex channels – by a much shorter opening sequence designed by Jesse Vartanian (who also designed CGI teaser commercials for HBO's premiere telecast of the 2010 film ''[[Avatar (2009 film)|Avatar]]''), consisting only of a dark background with faint light auroras around the HBO logo and a simple "Feature Presentation" text animation, accompanied by soft orchestral music.<ref>{{cite web|title=HBO Feature Presentation|url=http://www.jvarta.com/hbo-feature-presentation/|author=Jesse Vartanian|accessdate=October 22, 2013}}</ref>
 
 
Another new opening sequence, done by Imaginary Forces, was implemented on March 4, 2017. The current intro combines live-action and CGI while also paying homage to the original 1982 sequence (to the point that the latter can be seen during the new intro).<ref>{{cite web|title=HBO 2017 Feature Presentation Open|url=https://www.imaginaryforces.com/work/hbo-2017-feature-presentation-open|author=Imaginary Forces|accessdate=March 14, 2017}}</ref>
 
 
Unlike other pay television networks (including the multiplex channels of sister channel Cinemax), HBO does not brand its programming with [[digital on-screen graphic|on-screen logo bugs]] of the main network and each respective multiplex channel – although its multiplex channels do display logo bugs during promotional breaks between programs.<ref>HBO on-air programming</ref>
 
 
===Network slogans===
 
''Source:''<ref>{{Cite AV media |via=YouTube |title=YouTube clip of HBO slogans |url=https://www.youtube.com/watch?v=cVc3DPh-2iQ |accessdate=October 5, 2012}}</ref>
 
{{col begin}}
 
{{col-2}}
 
* '''November 1972–August 1975:''' "This is HBO, the Home Box Office. Premium Subscription Television from Time-Life."
 
* '''August 1975–June 1976:''' "Different and First"
 
* '''June 1976–May 1978:''' "The Great Entertainment Alternative"
 
* '''May 1978–October 1979:''' "The Home Box"
 
* '''October 1979–March 1984:''' "HBO People Don't Miss Out"<ref>Various publications from 1980 including ''[[People (magazine)|People]]'', ''[[TV Guide]]'' as well as [[YouTube]], Retrieved December 12, 2008.</ref>
 
* '''March 1984–May 1985:''' "There's No Place Like HBO"<ref>{{Cite AV media |via=YouTube |title=Home Box Office - No Place Like HBO (1983) |url=https://www.youtube.com/watch?v=cVc3DPh-2iQ |accessdate=October 5, 2012}}</ref>
 
* '''May 1985–July 1988:''' "Nobody Brings It Home Like HBO"<ref>{{Cite AV media |via=YouTube |title=November 1985 HBO promos |url=https://www.youtube.com/watch?v=5SzQPa3ggCA |accessdate=October 5, 2012}}</ref>
 
* '''July 1988–February 1989:''' "Watch Us Here on HBO"
 
* '''November 1988–November 1991:''' "The Best Time on TV" (general slogan) and "The Best Movies" (promotional slogan for movies)
 
* '''February 1989–July 1990:''' "Let's All Get Together"
 
* '''October 1989–November 1990:''' "Simply The Best" ("[[The Best (song)|The Best]]" by [[Tina Turner]] was used as the image theme)
 
{{col-2}}
 
* '''November 1991–October 1993:''' "We're HBO"
 
* '''October 1993–September 1995:''' "Just You Wait"<ref>{{Cite AV media |via=YouTube |title=January 26, 1993 HBO Free Preview promos |url=https://www.youtube.com/watch?v=lC39fybHG74 |accessdate=August 25, 2012}}</ref>
 
* '''September 1995–October 1996:''' "Something Special's On"<ref>{{Cite AV media |via=YouTube |title=HBO Something Special's On Falling TV Commercial (1996) |url=https://www.youtube.com/watch?v=TIGXyQRLIHI |accessdate=October 5, 2012}}</ref>
 
* '''October 1996–April 2009:''' "It's Not TV. It's HBO."<ref>{{Cite AV media |via=YouTube |title=HBO 2002 Bumper It's not TV, It's HBO |url=https://www.youtube.com/watch?v=FEjnkPkPFzY |date=July 9, 2008 |accessdate=October 5, 2012}} {{dead link|date=February 2013}}</ref>
 
* '''2006–2009:''' "Get More" (slogan for the HBO website)
 
* '''April 2009–present:''' "It's More Than You Imagined. It's HBO."
 
* '''2010–2011:''' "This is HBO." (only used for IDs)
 
* '''2011–present:''' "It's HBO."
 
* '''2014–2017:''' "So Original"
 
* '''2017–present:''' "It’s What Connects Us"
 
{{col end}}
 
 
==Criticism and controversies==
 
Some [[conservatism in the United States|conservatives]] have expressed criticism of HBO's original programming in recent years, contending that there is a strong [[liberalism|liberal]] bias at Home Box Office, Inc.'s corporate level. These critics also claim that producers of HBO's programs tend to interject a liberal bias into storylines or favor progressive themes.<ref>{{cite web|title=HBO's Leftward Lurch|url=http://dailycaller.com/2011/04/06/hbos-leftward-lurch|author=Christian Toto|publisher=[[The Daily Caller]]|date=April 6, 2011|accessdate=April 17, 2016}}</ref><ref>{{cite web|title=HBO's 'The Newsroom' a Liberal Mess|url=http://www.newsmax.com/LowellPonte/HBO-Newsroom-Sorkin-Daniels/2012/06/25/id/443387/|author=Lowell Ponte|publisher=[[NewsMax]]|date=June 25, 2012|accessdate=April 17, 2016}}</ref><ref>{{cite web|title=Political Bias at HBO|url=https://www.causes.com/causes/785994-conservatives-boycott-of-hbo/updates/600051-political-bias-at-hbo|publisher=Causes.com|accessdate=April 17, 2016}}</ref><ref>{{cite web|title=4 Signs 'Confirmation' Will Be Hopelessly Biased|url=http://www.hollywoodintoto.com/4-signs-hbo-confirmation-biased|author=Christian Toto|publisher=Hollywood In Toto|date=April 12, 2016|accessdate=April 17, 2016}}</ref> A 2012 study conducted by [[Buyology]] – to which a representative stated had used a "timed response" methodology to "gauge gut, emotional responses" – suggested that certain programs on HBO and rival premium service Showtime were more well-liked by Democratic voters compared to Republicans.<ref>{{cite news|title=HBO, Showtime Are Most Polarizing Entertainment Brands Among Democrats, Republicans|url=http://www.hollywoodreporter.com/news/democrats-republicans-hbo-showtime-animal-planet-336475|author=Paul Bond|newspaper=The Hollywood Reporter|date=June 13, 2012|accessdate=April 17, 2016}}</ref> HBO management has denied allegations that it exhibits a political agenda in its programming.
 
 
==International versions==
 
{{main article|HBO (international)}}
 
Since 1991, HBO has overseen a number of partnerships that operate HBO-branded television networks around the world. As the network was launched in new markets, the HBO brand has been used in several countries. HBO has established channels in various countries worldwide including Brazil, Canada, [[HBO Europe|Eastern Europe]], India, Mexico, Pakistan, [[the Caribbean]], and Southeast Asia.
 
 
HBO also licenses its programming to air on certain other broadcast, cable channels and [[Video on demand]] services outside the United States, such as:
 
* [[Sky Atlantic]], which is available within the Republic of Ireland, Austria, the United Kingdom, Italy, Germany, Malta, San Marino and Switzerland.
 
* [[Ziggo|Ziggo Movies & Series XL]], Video on demand service in the Netherlands.
 
* HBO Nordic, Video on demand service in Denmark, Norway, Sweden and Finland.
 
* [[M-Net|M-net EDGE]] which is available in [[Sub-Sahara Africa]].
 
 
==See also==
 
* [[Captain Midnight broadcast signal intrusion|Captain Midnight (HBO)]], a 1986 incident in which HBO's signal was jammed to protest the scrambling of its signal for satellite dish users
 
* [[HBO Boxing]]
 
* [[HBO Films]]
 
* [[List of HBO video releases]]
 
* [[HBO Canada]]
 
 
{{Portal bar|USA|Films|Companies}}
 
 
==References==
 
{{Reflist|30em}}
 
 
==External links==
 
{{Commons category}}
 
*{{URL|http://www.hbo.com/|HBO.com}}
 
 
{{Home Box Office Inc.}}
 
{{HBONetwork Shows}}
 
{{Time Warner}}
 
{{U.S. premium television services}}
 
{{U.S. movie television channels}}
 
{{Sports television in the United States}}
 
{{BAFTA Los Angeles Britannia Awards}}
 
{{International Emmy Founders Award}}
 
 
{{DEFAULTSORT:Hbo}}
 
[[Category:HBO| ]]
 
[[Category:Broadcasting companies of the United States]]
 
[[Category:Cable television in the United States]]
 
[[Category:Commercial-free television networks in the United States]]
 
[[Category:Media companies based in New York City]]
 
[[Category:Movie channels in the United States]]
 
[[Category:English-language television stations in the United States]]
 
[[Category:Television channels and stations established in 1972]]
 
[[Category:Time Warner subsidiaries]]
 
[[Category:Peabody Award winners]]
 
[[Category:International Emmy Founders Award winners]]
 
[[Category:American cable network groups]]
 
[[Category:American television networks]]
 
[[Category:1972 establishments in New York]]
 

Edição das 18h46min de 10 de maio de 2017